Article: Aeroplan Cracks Down on Credit Card Churners

So the airline offers miles as bonus to signup/promotion and then when you use it, they are banning it.

Absolutely ludicrous

That's something qantas would do
 
How will the airline know that the points are from sign up bonuses? Doesn't the bank offer the credit card rather than the airline? In my experience points usually 'intermingle' before they transfer to the airline.
 
Last edited:
Great article Matt, as usual.

I'm not aware of the contractual arrangements between the airlines and the banks when they enter into these bonus point sign up arrangements, but given that the bonus points are in essence an acquisition cost and/or a marketing cost that is intended to benefit both the airline and the bank I wouldn't be surprised if there is a sharing of these acquisition/marketing costs between the airline and the bank as a part of activating the marketing program.

Included in this arrangement could potentially be some clawback arrangements that the bank may have against the airline on the costs of the points to the bank if a certain proportion of the cardholders fail to "stick" (i.e. churn the card).

Also included in the arrangement would be some likely information sharing from the bank on cards issued under the marketing program, how many are churned over time, spend habits and trends etc.

If this clawback arrangement was indeed in effect, it would be in the interests of the airline to also ensure that the the program is not abused by excessive churn.
 
The Frequent Flyer Concierge team takes the hard work out of finding reward seat availability. Using their expert knowledge and specialised tools, they'll help you book a great trip that maximises the value for your points.

AFF Supporters can remove this and all advertisements

How will the airline know that the points are from sign up bonuses? Doesn't the bank offer the credit card rather than the airline? In my experience pints usually 'intermingle' before they trafer to the airline.
Well I’m not sure about Aeroplan, but QF shows you exactly where the points come from, even down to the specific bank which has awarded them if they’re from CCs.
 
A few observations:

1. This must be targeted at their Canadian customers because Aeroplan only has one co-branded credit card in the US: the Chase one.

2. Therefore, we would need more information about what sort of churning options are available to Canadian credit card customers. Each credit card market is different and I don't have enough information on the Canadian market to know what's going on there.

3. There is no way this is coming to the Australian market absent some large change in circumstances. The selling of frequent flyer points is one of the most profitable parts of an airline. The airlines never lose out in this equation because the more points they sell, the more money they make. They can, of course, lose out in other ways eg by not having enough redemption opportunities, but they can be managed by releasing more redemption opportunities, etc.

4. Australian banks are unlikely to impose such requirements on airlines because they have other ways of limiting churning, as mentioned in the article. They can simply up the time between applications or apply more stringent credit checks on new customers who have a history of churning.

4. This will likely come back to hurt Air Canada. By restricting the number of points Canadian customers can acquire, they are hurting their most loyal customers and making it easier for Americans to swoop in and scoop up award seats. Americans can acquire hundreds of thousands of Aeroplan points at little cost through Amex, Capital One and Chase, which all transfer at a 1:1 rate. And this option is widely published in American blogs as being one of the best transfer partners with their generous reward partners/rates.

5. A minor correction. The Chase 5/24 counts the number of personal cards opened, not applied for.
 
Well I’m not sure about Aeroplan, but QF shows you exactly where the points come from, even down to the specific bank which has awarded them if they’re from CCs.
Yes, but, as before, the points are intermingled. All it will say is 'NAB 35,402 points' for example. There is no way to tell if these points are from a welcome bonus or something else.
 
Does it depend what they mean by "Aeroplan Credit Card"? Is it an Aeroplan branded card as opposed to another card that earns points. I.e. perhaps it is the equivalent of Qantas preventing people from earning bonuses by churning between different Qantas Money credit cards only or taking it half a step further, other NAB issued Qantas earning cards. If so, it is not surprising.
 
Given that points club plus would be almost impossible to reach without sign up bonuses, and even basic points club would be a stretch for most, I can't see this becoming a thing in Australia.
Airlines today are just banks dealing with a cryptocurrency of their own issue, that just happen to offer some transportation services on the side.
 

This article is from a North American points site. It suggests that the banks are behind this move given Aeroplan, like qantas makes money out of points

Surely it would be easy for Aussie banks to check applicant credit history to stamp out churning? I am constantly amazed when I get my latest card approved!
 
Yes, but, as before, the points are intermingled. All it will say is 'NAB 35,402 points' for example. There is no way to tell if these points are from a welcome bonus or something else.
ANZ split them out. This month from ANZ I had three transactions on my QFF account

ANZ Frequent Flyer Points
ANZ Frequent Flyer Bonus Points
ANZ Frequent Flyer Qantas Spend
 
Yes, but, as before, the points are intermingled. All it will say is 'NAB 35,402 points' for example. There is no way to tell if these points are from a welcome bonus or something else.
Yes sorry, fair point.

Citibank do seem to split them out into how they were earned, but not sure if the SUB is shown as a separate category to the bonus points earned from specific types of transactions.
 
Yes, but, as before, the points are intermingled. All it will say is 'NAB 35,402 points' for example. There is no way to tell if these points are from a welcome bonus or something else.
No way for you to tell but in the back-end the bank and airline will know what they are for.
 
This is the key phrase that jumped out at me:

The unusual thing about this is that it’s a frequent flyer program – not banks – trying to reduce credit card churning.

It’s not clear exactly what kind of behavior would result in Aeroplan suspending a member’s account. Presumably, they would only go after a small minority of members who are actively churning cards on an extreme scale.

I'm not overly familiar with Aeroplan now but was it all brought back in-house as a part of Air Canada or is it still a separately owned business?

I guess that other posters have made the point that maybe this is coming from banks who are purchasing points and having to use clawback provisions so that the churners aren't hitting the bottom line of the banks, i.e. the frequent flyer program signing clawback agreements with credit card providers/banks to share losses of the churners and to maybe motivate "keepers" loyal customer payments? Its almost like a trailing commission dispute between the frequent flyer scheme and the banks/credit card businesses.

The other possibility, is that the Aeroplan IT systems cant handle/track the multiple applicants and bonuses for different products so maybe if there is no way to contain this "maximization of value" they are having to manually match data because either the credit cards/banks IT systems suck or the Aeroplan IT system sucks? So it might be a case of being easier and cheaper to scare their churners rather than fix their IT systems. The changing of the Aeroplan T&Cs certainly imply that maybe customers are able to do multiple applications of different credit cards in a short space of time without raising any red flags in either their credit checking programs or the IT architecture of Aeroplan can't see a single customer with many active applications and cards activated?

I assume Canada has its own versions of competition and consumer rights organizations so I wonder if they have made any noises about that? I would think that the Canadian and US markets would have similar methods to Australian banks in trying to contain/inhibit churning. The obvious ones are the high minimum spends, annual fees, and bonus points allocated after a certain timeframe would be the way that all banks/credit card providers contain the churn?

I suspect the other issue is that if it were banks trying to stamp out churning by sharing data and/or agreeing on some maximum limit on the number of applications per year, there would be all sorts of accusations of cartel behavior and regulatory implications there.
 
2. Therefore, we would need more information about what sort of churning options are available to Canadian credit card customers. Each credit card market is different and I don't have enough information on the Canadian market to know what's going on there.
Fellow Canuck who can answer that question, I reckon. There are a number of banks in Canada that offer Aeroplan co-branded credit cards including AmEx, CIBC, TD (full rundown here). Some of these cards have relatively low annual fees and decent sign up bonuses. For instance, I'm on the TD Aeroplan Visa Infinite card (grandfathered in from the old General Motors card) and the current sign up bonus is 50,000 bonus miles for a $139 annual fee. Between those three banks there are plenty of churning opportunities I reckon, especially considering these banks also offer business versions of the card too, and at least in Canada it's relatively trivial to set up a company.
3. There is no way this is coming to the Australian market absent some large change in circumstances. The selling of frequent flyer points is one of the most profitable parts of an airline. The airlines never lose out in this equation because the more points they sell, the more money they make. They can, of course, lose out in other ways eg by not having enough redemption opportunities, but they can be managed by releasing more redemption opportunities, etc.
In terms of credit cards, I think you are correct here. As it stands there are no Australian credit cards I'm aware of that are co-branded with Aeroplan, and frankly it wouldn't make sense, like Air Canada has three flights a day to Australia (2 to Sydney and 1 to Brisbane). US is a completely different market, remember the world's largest border is between Canada and the US. As a Canadian Nexus card holder I can enter the US without a passport and without having to speak with a border officer. Back when I lived in Canada, crossing into Michigan from Ontario was as much a big deal as someone living in South Australia crossing into Victoria every day. Cross-border air travel is huge, Air Canada has tons of flights between US cities meaning the opportunities to book flights with Air Canada either to Canada or via Canada to say Europe or Asia is huge. Remember too that the benefit of the co-branded card isn't just the points accumulation but also the Air Canada specific perks like free checked bags and access to the Maple Leaf Lounge along with the possibility of earning Aeroplan status partially through credit card spend.

In terms of credit cards which have Aeroplan as a transfer partner in Australia, I'm unaware of any. AmEx AU seems to have focused their attention on the usual suspects Aussies are aware of here: KrisFlyer, Velocity, and the big red Kangaroo! That being said, it's still possible to buy points directly from Aeroplan which can be beneficial when they are running a sale. Remember, non-Canadian residents don't have to pay sales tax (i.e. Canadian GST/PST/HST or AU GST).

Where I do disagree is the statement you make where you say the selling of frequent flyer points is one of the most profitable parts of an airline. I think the answer from my experience is it depends. If you use those Aeroplan points to book anytime awards with Air Canada, say Sydney to Vancouver for half a million points to be booked into business on Aeroplan, then yeah they are likely coming out ahead. On the other hand, if you end up buying/transferring 220,000 miles to Aeroplan and then proceed to book a round the world ticket with Aeroplan in business I would make the argument that you are coming out ahead on the transaction, especially if most or all of the flights are operated with quality partner airlines like EVA Air, Etihad, TAP Portugal and Asiana.
4. Australian banks are unlikely to impose such requirements on airlines because they have other ways of limiting churning, as mentioned in the article. They can simply up the time between applications or apply more stringent credit checks on new customers who have a history of churning.
That's correct and frankly gaming of credit cards is something banks need to deal with themselves. There are tons of gamers out there who use things like manufactured spend to "beat" the house. I know with AmEx if you pull some of those stunts your account gets suspended and you have to go through an arduous financial review process to have any chance of getting your card back.

Speaking of the Australian market specifically, it's a totally different market. Frankly, having lived here for a couple years now credit cards aren't a thing like they are elsewhere. Many stores won't accept AmEx. Those that do accept Visa or Mastercard will hit you with a surcharge for using the payment method thereby negating much of the points value you are earning. Contrast this with the US, Canada and the UK where you can use any major card virtually anywhere and there are no additional fees for using that payment method. The credit card markets are also a lot more mature there too. For instance, as a student visa holder I could pick up an AmEx Gold card in the UK no problem, whereas here I need to be a permanent resident to get an AU issued credit card.
4. This will likely come back to hurt Air Canada. By restricting the number of points Canadian customers can acquire, they are hurting their most loyal customers and making it easier for Americans to swoop in and scoop up award seats. Americans can acquire hundreds of thousands of Aeroplan points at little cost through Amex, Capital One and Chase, which all transfer at a 1:1 rate. And this option is widely published in American blogs as being one of the best transfer partners with their generous reward partners/rates.
I don't know how many gamers there are in Canada. I reckon the number is relatively small and most folks by now have already played the game with signing up to the various Aeroplan credit cards back when AC was ushering in those new cards late last year and earlier this year.
5. A minor correction. The Chase 5/24 counts the number of personal cards opened, not applied for.
Correct, and different banks in the US have different rules. Hence, it's not uncommon for many travel enthusiast in the US to hold dozens of credit cards to maximize the benefits. For instance, I've go the Canadian AmEx Marriott card, it's got a $120/year annual fee but I get a free night certificate every year valid for a 35,000 point redemption. In other words a classic keeper card.

-RooFlyer88
 
In terms of credit cards which have Aeroplan as a transfer partner in Australia, I'm unaware of any.

-RooFlyer88
Commbank allow transfers to Aeroplan, but that's it I think. 4:1, so not even a great rate.
 
I could pick up an AmEx Gold card in the UK no problem, whereas here I need to be a permanent resident to get an AU issued credit card.
Factually incorrect - I got my AMEX + ANZ CCs under a bridging visa B & 820. So it's quite possible but very few credit card providers will allow it.
 
Factually incorrect - I got my AMEX + ANZ CCs under a bridging visa B & 820. So it's quite possible but very few credit card providers will allow it.
You're correct that there are some long-term visas (that don't provide PR) which may qualify for sign up, but sadly a 500 class Post-graduate student visa isn't one of them.

-RooFlyer88
 

Enhance your AFF viewing experience!!

From just $6 we'll remove all advertisements so that you can enjoy a cleaner and uninterupted viewing experience.

And you'll be supporting us so that we can continue to provide this valuable resource :)


Sample AFF with no advertisements? More..

Recent Posts

Back
Top