- Joined
- Jun 4, 2009
- Posts
- 1,901
Amex really needs to do something to make Amex Travel attractive to use. Once you've burned your annual credit(s), there's very little reason other than FHR to come back during the year. Qantas airfares are always more expensive than what's available through their own site, Virgin fares show up as part of IAP but I still find better fares on the VA site, booking hotel stays other than FHR means no elite credit, and heck, if you have a cobrand Amex, you earn more points by *not* booking through Amex Travel (bonus points at cobrand airline). Companies design loyalty programs around the kind of behaviour they want to encourage from customers, and right now, the signals from Amex are 'book anywhere but Amex Travel'.Also those that make use of the few other sources of revenue (such as booking through Amex Travel).
