Alaska Airlines Atmos Rewards

[kamchatsky]

Alaska Airlines Mileage Plan is now known as Atmos Rewards. Mod will need to update the Thread Title:

https://www.alaskaair.com/atmosrewards

Welcome to a world of more​

Atmos™ Rewards is the #1 airline loyalty program according to US News & World Report (’25-’26), offering more ways to earn and redeem across a global network — bringing together the best of Alaska Airlines and Hawaiian Airlines under a single loyalty brand.

Mileage Plan™ is now Atmos Rewards, with HawaiianMiles joining later this fall.

 

[Mattg]

So far, this new program looks quite promising.

Now, if only Amex would add Atmos Rewards as a transfer partner

 

[justinbrett]

How long until they get sued by Dolby?

 

[Revenge]

How long until they get sued by Dolby?

Unlikely, given it's a different trademark class.

 

[levelnine]

What has so far gone under the radar is that they've largely moved to a revenue-based program. You still have the option to earn by distance/segments, but they're going to appeal to fewer people from next year due to the earn rate.

Just like many other programs, they primarily want you earning status through spend on co-branded credit cards and expensive revenue fares.

 

[SYD]

What has so far gone under the radar is that they've largely moved to a revenue-based program. You still have the option to earn by distance/segments, but they're going to appeal to fewer people from next year due to the earn rate.

Just like many other programs, they primarily want you earning status through spend on co-branded credit cards and expensive revenue fares.

I read that you can chose: spend or segments or miles.

BUT you’re locked in to 1 of 3 methods for the year (changeable once a year thereafter).

Some of the Miles thresholds will increase next year but so have the benefits - mainly system wide upgrades across AS and HA.

Innovative: Alaska & Hawaiian Atmos Rewards Loyalty Program Unveiled

The new Alaska & Hawaiian Atmos Rewards loyalty program has just launched, and it has some really creative perks. Here are all the details.

onemileatatime.com

 

[levelnine]

I read that you can chose: spend or segments or miles.

BUT you’re locked in to 1 of 3 methods for the year (changeable once a year thereafter).

Some of the Miles thresholds will increase next year but so have the benefits - mainly system wide upgrades across AS and HA.

Innovative: Alaska & Hawaiian Atmos Rewards Loyalty Program Unveiled

The new Alaska & Hawaiian Atmos Rewards loyalty program has just launched, and it has some really creative perks. Here are all the details.

onemileatatime.com

Yes, that's correct, but there are now all sorts of disincentives for choosing segments or distance hidden in the T&Cs.

For example, you no longer get minimum miles or class of service bonuses if choosing distance.

 

[andye]

I presume the (I think) unique feature of earning SCs on AS redemptions is being retained. May make lots of sense for the right flyer.
Like most US programmes no domestic US lounge access with status

 

[Revenge]

Like most US programmes no domestic US lounge access with status

Yes, they would prefer customers to get the $395pa premium credit card and the 8 lounge passes that come with that.

 

[justinbrett]

Loss of free Wi-Fi (Starlink) on HA unless you're a member is disappointing.

Hopefully it's like BA and you don't need to book under that FF scheme to use it, and not like SQ.

 

[Mwenenzi]

https://www.alaskaair.com/atmosrewards/content/benefits/2026-updates

COMING LATER IN 2026
Choose how you earn
A first for a global airline, choose how you earn points and status points on flights. Choose to earn based on how far you travel, how much you spend, or how frequently you fly. Status holders will continue earning bonus points based on their selection. If you change your mind, you have the freedom to change how you earn once each year.

With some of AS text not always 100% clear if about status or redeemable points. To use the word "points" as both a measure of status earning and the quantity for redeemable awards is confusing (as was "miles" for both).
For example BA use tier points for status and avios as the quantity for redeemable awards. QF have status credits and (redeemable) points. AA moved away from using the same word. Far less confusion.