Accor Straightens out its subscription product names

[oz_mark]

It ALL became a bit confusing, but Accor is now straightening out its subscription product names.

The main loyalty program seems to now be called ALL Accor (seeming to have dropped the Live Limitless bit)

The subscription products are now ALL Accor+

ALL Accor+ Explorer
ALL Accor+ Voyager (new name from Jan 2026)
ALL Accor+ ibis
ALL Accor+ Signature (Brazil) (rebrand of ALL Signature)
Of course, there is still China....

https://press.accor.com/accor-evolves-paid-subscription-loyalty-programme-with-launch-of-unified-global-brand-all-accor?lang=eng

 

[sudoer]

ALL Accor+ Signature (Brazil) (rebrand of ALL Signature)

I hope this doesn't imply ALL will be restricting this program to Brazil..

 

[SYD]

It ALL became a bit confusing, but Accor is now straightening out its subscription product names.

Possibly might mean they’re ALL mix’n matchable now or soon? eg A+ wasn’t compatible with Ibis and Voyager?

The main loyalty program seems to now be called ALL Accor (seeming to have dropped the Live Limitless bit)

Yeah, LL picked up on the subtle name change the other day.

https://loyaltylobby.com/2025/09/02/accor-loyalty-programs-name-evolution-from-aclub-to-all-accor/

The subscription products are now ALL Accor+

ALL Accor+ Explorer
ALL Accor+ Voyager (new name from Jan 2026)
ALL Accor+ ibis
ALL Accor+ Signature (Brazil) (rebrand of ALL Signature)
Of course, there is still China....

https://press.accor.com/accor-evolves-paid-subscription-loyalty-programme-with-launch-of-unified-global-brand-all-accor?lang=eng

 

[oz_mark]

Possibly might mean they’re ALL mix’n matchable now or soon? eg A+ wasn’t compatible with Ibis and Voyager?

I think this was part of moving Accor Plus onto the same platform as the rest of them. Come October I expect all four of these to be max and match compatible.

 

[jase05]

I hope this doesn't imply ALL will be restricting this program to Brazil..

Safe for now I think but some possible “Enhancements” coming I’m led to believe