eastwest101
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- the Coalition lost the election
- Rudd (as a personality) won the election due to being charismatic and appealing to a large portion of voters (for the love of god I still don't understand why IMHO), and by selling himself as Howard-lite. Voters weren't interested in major change, just a "refresh" as IT folk would say (a luxury voters are seemingly prepared to take when the economy is traveling well)
- the ALP as a party/team was in no way ready to govern
- Rudd's gloss started to come off when voters started to suspect that perhaps it was all just marketing rhetoric and there was a lack of substance behind "Kevin07", although this never got tested
- the ALP "post-Rudd" has revealed what the Party really was and stood for and the electorate doesn't like it. Just didn't quite reject it resoundingly enough in 2010, and every step since has just reinforced to the electorate that they made a mistake in 2007.
Interestingly - for some reason - a lot of middle-ground voters absolutely "hate" the government, but haven't "warmed" to Abbott on a personal level even though they embrace his policies. No doubt the internal party pollsters on both sides are spending big $$$ examining this mindset.
Getting back on topic though - I will be surprised if this budget delivers a big boost to Labor as I think people have stopped listening - just as they did with Howard - albeit on a much larger scale now.
That is a pretty elegant summary of things there. I think the swinging voters are having a dose of "buyers regret" since 2007.