Flybuys/Coke Golden Can promo

[Vic]

Not sure if anyone else noticed this promo - golden can in specially marked diet coke and Coke zero boxes at Coles...
I brought one box of diet coke...
Now to turn those 1000 flybuys dollars into a business class flight to somewhere...

 

[SOPOOR]

Wow,
I thought these golden cans were like charlie and chcolate factory golden ticket, ie only 1 or 2 in existence

 

[Vic]

Wow,
I thought these golden cans were like charlie and chcolate factory golden ticket, ie only 1 or 2 in existence

Apparently there was 240 of them. Took about 6 weeks for my local coles to have diet coke gold can stock, but there was plenty of coke zero gold can stock*


*specially marked boxes...

 

[alexczarn]

oh my gosh, they were real

congratulations

 

[NoName]

Would have to be much more bonus points than that to get me to buy Diet Coke/zero.

 

[Vic]

Would have to be much more bonus points than that to get me to buy Diet Coke/zero.

Fortunately, I know people that drink DC... Spend $24 and get at least $1000 of VA points. Seems like a good deal to me. Could've just thrown out the coke for that deal. A bit like buying cat food when you don't have a cat.
Also only had to buy one box... It just takes one to win.

 

[markis10]

Interesting promo given they had a thousand cans, and no second chance draw after it closed Dec 31, they could have put those cans in stock that hit the stores last week of the promo with little chance they would get many claims.

 

[Vic]

Interesting promo given they had a thousand cans, and no second chance draw after it closed Dec 31, they could have put those cans in stock that hit the stores last week of the promo with little chance they would get many claims.

Pretty unlikely.
My question was more fundamental... Why run the promo? What was the point? Who is it promoting, and who was paying; Flybuys or Coke?
Cause I'm pretty sure coke doesn't really have much trouble getting sales. So, What? Coke wanted small upswing in sales for Zero and DC before christmas?
The promo seems weird to me.
But I won so... meh