Tiger: And the winner is....

[oz_mark]

Adelaide.

Tiger sets up second home in Adelaide - Breaking News - National - Breaking News

Tiger Airways Australia will set up a second Australian base in Adelaide.
The budget airline expects more direct flights from Adelaide to new destinations will result in more than 10 million additional passengers using the South Australian airport over the next eight years.

 

[stuartfaz]

They're doing a vote on destinations again:

Welcome To Tiger Airways

 

[comint]

They're doing a vote on destinations again:

Interestingly, if you are from Sydney, Tiger isn't interested in your vote! [i.e. SYD is not in the pull down list of voter locations]

Your view counts, only if you are from - Adelaide, Albany, Albury, Alice Springs, Ayers Rock, Ballina, Bathurst, Brisbane, Broken Hill, Broome, Burnie, Busselton, Cairns, Canberra, Ceduna, Coffs Harbour, Cooma (Snwy), Darwin, Derby, Devonport, Dubbo, Gladstone, Gold Coast, Griffith, Hamilton Isl, Hervey Bay, Hobart, Kalgoorlie, Kangaroo Island, King Island, Launceston, Longreach, Mackay, Mangalore, Meekatharra, Melbourne, Merimbula, Mildura, Mount Gambier, Mount Isa, Newcastle, Orange, Perth, Port Lincoln, Port Macquarie, Proserpine, Rockhampton, Sunshine Coast, Tamworth, Townsville, Wagga Wagga, Whyalla, Wollongong

 

[docjames]

I dont know about this - it seems that as a "hub" i'm not sure why you'd choose one so close to the previous base. I would have thought Coolongatta a better choice, as can tap tourist holiday market to FNQ, and a bit further away from melbourne, plus a bigger population to draw from.

Time will tell, i guess they'll make it work, but what's the demand from ADL? I guess they're relatively under served by QF, VB

 

[gilby08]

They are only doing this b/c JQ pulled some services from there. I hope TT fail..

 

[gilby08]

And a public vote for destinations FFS!!

Can't they figure it out them selves? Like an internet vote will give them an exact picture.. Hopeless.

 

[StevePER]

If we all voted for it do you think they would launch an Adelaide - Meekatharra service?

 

[vt]

And a public vote for destinations FFS!!

Can't they figure it out them selves? Like an internet vote will give them an exact picture.. Hopeless.

How do you think other airlines figure this out for themselves?

I would guess QF or JQ would pay some research org 10's of thousands of $ to do a survey of 1000 people.

I would much prefer the couple of days it took TT to get a techie to whip this up and ask the 100's of thousand travelling public.

 

[docjames]

I like that - how about we all vote for that.

 

[straitman]

I didn't see Meekatharra as an option though there are a few other suitably obscure places on the list :!:

 

[thegurio]

I'll help you out, after all i wouldn't step foot on one of their jets through choice so it's all yours...

I reckon they canned SYD as it was maybe too expensive to set up a base there?

 

[dajop]

Is the vote really about selecting where they fly? I think everyone's being a bit hard on Tiger. I would have thought the vote has two purposes - 1) to generate traffic on the website and 2) to provide a single data point to examine in the context of other market research.

And as for comments about Tiger making a mistake by having a hub so close to MEL, have any of you making such comments actually looked at Tiger's model? Their hubs aren't used as connecting people from A to B via C, although conceivably some people might.

Instead primarily the "hub" is a place to base their planes and fly people to/from. The market they are serving is people travelling to/from MEL (and now it will be ADL as well), and not so much people travelling from OOL to PER via MEL.

Obviously they've identified ADL is being underserved in this regard by other airlines, and ADL airport operators have probably done them a good deal. I wouldn't be surprised if they for example start flying an A319 to Port Lincoln (at least initially), OOL, MCY and somewhere else in QLD.

The other thing to remember - TT are not trying to be all things to all people (unlike a couple of other airlines), and it is interesting how they've experimented with other markets that JQ are not playing in (eg MEL-CBR, MEL-ROK & MEL-MKY). Good on them if they succeed, if they don't who cares?

 

[vt]

Having recently done a MEL-CBR for $20 all in, they are not that bad.

At least it is more leg room than a bus going from the city to St Albans (which would take 1 hour).

Some of the vitriol in this thread seems excessive.

 

[ColinP]

ADL airport operators have probably done them a good deal.

I believe the SA government has offered a $2 million incentive.

 

[medhead]

, but what's the demand from ADL?

Well, there is quite an expansion underway in our mining industry....

 

[ethernet]

Hmmm. ADL was rumored to be a high cost airport.
As a Punter, Tigers approach seems that it does not really want sell tickets. ADL will be like AirAsia in OOL, - by the time I add to-fro costs - its hardly, or not worth the effort - so I dont buy.

Presently anywhere SYD-Asia return costs >$1000 for DEC all in, and on a per km/mile basis hardly budget - but I would be happy to be proved wrong.
JQ in Darwin, introduced a 4 hour airport layover wait - so I hope they struggle too,

The only forseeable advantage would be for Tiger to lobby for ADL-SIN/DPS/BKK direct flights so ADL folk dont have to connect to the traditional coastside airports - and that would be a powerful and sound argument that meets the 4 odd interest tests required.

If ADL is a base, rather than a planepark, they will have trouble making MEL make the hop to ADL, PER people dont - they are well served, BNE/OOL people are overserved with choice. Risky, if the resources boom does not ramp us as fast for ADL.

 

[N860CR]

I believe the word is they'll base A319's out of ADL, so they might try to eat into a few Rex stronghold routes which generally are priced fairly high. There are a number of regional airports that could support an A319 sized plane, I guess the question is do they need one. Possibly places like Pt Lincoln or Mt Gambier might be a starting point.

 

[dajop]

Hmmm. ADL was rumored to be a high cost airport.
As a Punter, Tigers approach seems that it does not really want sell tickets. ADL will be like AirAsia in OOL, - by the time I add to-fro costs - its hardly, or not worth the effort - so I dont buy......
The only forseeable advantage would be for Tiger to lobby for ADL-SIN/DPS/BKK direct flights so ADL folk dont have to connect to the traditional coastside airports - and that would be a powerful and sound argument that meets the 4 odd interest tests required.

If ADL is a base, rather than a planepark, they will have trouble making MEL make the hop to ADL, PER people dont - they are well served, BNE/OOL people are overserved with choice. Risky, if the resources boom does not ramp us as fast for ADL.

What the?

Do some of you people commenting understand anything about Tiger's operations in Australia. In MEL they primarily service domestic markets (HBA, ADL, LST, ROK, MKY, OOL, CBR, MCY, PER). In Adelaide I cannot see why they would have a different strategy to that. I may be proven wrong but I can't see TT interested in doing direct intl services from ADL.

 

[mainly tailfirst]

I believe the word is they'll base A319's out of ADL, so they might try to eat into a few Rex stronghold routes which generally are priced fairly high. There are a number of regional airports that could support an A319 sized plane, I guess the question is do they need one. Possibly places like Pt Lincoln or Mt Gambier might be a starting point.

:shock: Fly an A319 from ADL to Port Lincoln?!? Holy overkill Batman. Definitely believe that one when I see it.

mt

 

[chooms]

:shock: Fly an A319 from ADL to Port Lincoln?!? Holy overkill Batman. Definitely believe that one when I see it.

mt

A319 from ADL to Kangaroo Island!!!!!