I'm not even sure they are trying: Flounge reception staff more often rudethan not, not enough showers (& then they often smell bad), no cold water in the handbasin for cleaning teeth, no priority boarding from Flounge, all the seats are on walkways so no quiet areas to sit, no windows to look out over the apron and those impossible lifts from the loung to the gate. Add to that useless transit security screening...
I would much rather, and do, transfer at LHR
I know we've had this discussion before but, from some comments about the DXB F lounge, it sometimes seems that there must be two of them, serving the same QF flights.
My experience with the staff there (on numerous visits) has been universally positive. On two occasions, staff went above and beyond anything expected or imagined to solve a problem, which made a huge difference to our travels. There are extensive quiet seating areas not on walkways, always (IME) with plenty of capacity, and often the boarding gate is immediately adjacent to the area. Table service is also available there, along with the buffet snacks.
There is also the "Quiet room", which is very comfortable for a longer transit time.
The designated lifts go directly to the specified boarding level, so I'm not sure what the problem is there.
I don't often use the showers in the general area, as I'm usually taking advantage of the spa service
) Quite a luxury at very odd hours of day and night), so I don't recall the hot/cold water issue. Both are available in the spa area, at least.
Cannot disagree re the annoying pre-boarding security ritual, though! And, given free choice, I would rather travel to LHR via Asia - but the DXB F Lounge does not count as a negative for me. Each to their own, of course.