What could airlines do to convince you to choose a middle seat?

Double status credits or a 50% discount would do it for me. I might be willing to take a middle seat for a smaller discount if the flight were under 90 minutes. Certainly not for a small chance of a prize.
 
Double status credits or a 50% discount would do it for me. I might be willing to take a middle seat for a smaller discount if the flight were under 90 minutes. Certainly not for a small chance of a prize.
I'm with you @significance. Only an actual guaranteed incentive might tempt me into the middle seat. I'm not willing to "go in a draw" because my chances of winning anything are pretty small, but the discomfort of the middle seat is assured!
 
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Looks like VA have extended this from the original end date of Monday 24th April until July 9th. I don't think I've seen any AFFers report any success so far?
 
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Configure the cabin 2-1-2 (or similar), then I'd choose the middle seat.
Have you seen the semi-recent-ish clickbait article about redesign of the aircraft interior, to have two cabins side-by-side and a half-step-up upper-deck nestled in between & above the two lower ones? Effectively three 2+2 cabins, with LCD-screen faux-windows for those seats against a wall that doesn’t face outwards. No middle seats!
 

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