"... we'll shortly announce a major investment to improve our Frequent Flyer program"

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xtra

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Jun 20, 2011
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This morning's "Qantas update from Vanessa Hudson" email doesn't say much, but this did catch my eye:

Better value – average fares have dropped more than 10 percent since peaking in December 2022 and we'll shortly announce a major investment to improve our Frequent Flyer program.

Any ideas?
 
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Investment - I think this could be an investment by someone else, Amex for example, in return for access to the Qantas Clubs for cardmembers. Amex already has a similar deal with Delta Skyclubs which are - in the words of Yogi Berra - so overcrowded that noone goes there anymore...

... edit: there was an announcement already about but it doesn't mention the upcoming QFF enhancements
 
I mean globally, frequent flyer spender programs are just heading in one direction ... revenue based rather than mile based, less "classic" type awards and much more towards awards that are proportional to cost of the ticket (but at significantly better valuation than QF's current "any seat" awards)
 
After having both my departing and return flights last week cancelled 40 minutes before take-off, with no reason given, and one requiring an overnight stay till the next flight they'd put me on, I'd be happier if they improved their core service - actually flying people around - before worrying about QFF.
 
The Frequent Flyer Concierge team takes the hard work out of finding reward seat availability. Using their expert knowledge and specialised tools, they'll help you book a great trip that maximises the value for your points.

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  • Easier to deal with – a new Qantas App gives you more control over your trip, including baggage tracking. Better training for our call centre agents is helping solve issues faster.

    Hahahahahaha.

    When answered by the better trained Suva consultants - "Sorry, I'm not able to assist with that. Is there anything else I can help you with today?" Call ends​
 
After having both my departing and return flights last week cancelled 40 minutes before take-off, with no reason given, and one requiring an overnight stay till the next flight they'd put me on, I'd be happier if they improved their core service - actually flying people around - before worrying about QFF.
That’s what I told them in the survey I did

Do the flying part better
 
The phrase "major investment" does make it sound like something more substantial than just adjusting earn/burn tables and changing fees around. Of course it could just be a major investment in consultants to tell them how to squeeze the maximum return out of the program.
 
I mean globally, frequent flyer spender programs are just heading in one direction ... revenue based rather than mile based, less "classic" type awards and much more towards awards that are proportional to cost of the ticket (but at significantly better valuation than QF's current "any seat" awards)
There won't be fewer classic rewards (these would stay), there will be more points options I reckon. Maybe at a higher level though.
 
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This morning's "Qantas update from Vanessa Hudson" email doesn't say much, but this did catch my eye:



Any ideas?
And this
  • Better recovery – we've increased what we provide when there are significant delays. This includes giving our people better tools to fix problems on the spot to support the amazing job they do every day.
 
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