Webjet buys into intelligent email software

[Flashback]

Webjet buys into intelligent email software - Software - Technology - News - iTnews.com.au

Wants email marketing to rival search engine effectiveness.

Webjet has taken a 20 percent stake in the company behind the TaguchiMail email marketing platform.


The travel portal said in a statement that TaguchimMail, which Webjet uses in its own campaigns, enabled businesses to increase click-through rates of their campaigns.


It does this by sending out multiple different emails at the start of a campaign.


It then applies algorithms that "vary"- in real-time during the send - elements like subject lines, body copy and call-to-action messages based on what respondents click on.

 

[Nigelinoz]

More emails :!: As if I don't get enough of them.

 

[Jeffrey O'Neill]

i suppose if they provide the info that gets me a cheap fare then it's win win.

now if they can include the winning lotto numbers to help finance the purchase, so much the better