Re: Virgin's war chest to attract the lucrative corporate and government passenger se
I had to book a Virgin flight to MEL from PER and back in J and was surprised that one week out they had no seats taken. I had the pick of the A330 when I have zero status now.
Virgin needs something in the sales department.
I am happy to be doing a tester this week and next for my points redemptions.
Let us know how full the flight actually is though, as you know seats chosen at this stage don't mean too much
I have a QF PER-MEL A333 flight and only 4 seats are chosen and that's in about a week as well (front row is blocked for CLs, so 4 other seats chosen)
Virgin's latest strategy is "cheap upgrades" it does get more revenue in the door but personally I think it just frustrates those who pay far more to get a J seat to know that maybe 1/2 the people around them only paid a fraction that for the J seat
Virgin's problems:
737 J product is a joke, poorly designed and done on the cheap
No IFE, brand new planes coming from the factory and you have to BYO your device (now I have flown lots of QF over the past month MEL-SYD-MEL in both Y and J) and the large majority use the IFE provided by QF. Of course that depends on the product supplied. Overhead TV's I say about 40% use it, based on a quick look around who is using the QF headsets. iPad's about 60% and with seat-back TV's well over 75% use it. Now this includes business people.... which is the exact market that VA needs to steal/keep!
Poor lounges - Hot dogs, hot dogs, and no spirits - The Club is a waste of time, should have made it a Platinum/J lounge instead
Flight changes/cancellations - I know this is subjective, but yet again a friend of mine has been impacted by a cancellation of a flight CHC-MEL. Yes QF cancel flights but they seem to remedy the problem much faster as they have more flights. I have read/seen that QF seem to be sneakily cancelling MEL-SYD-MEL flights here and there
As much as I despise VA, they need to succeed otherwise we'd all be flying Tiger and Jetstar
Again matter of time before EK and SQ run QF and VA