Virgin twitters on about fare wars

[Slats7]

Virgin twitters on about fare wars | Australian IT

VIRGIN Blue chief Brett Godfrey has thrown down the social media gauntlet to competitors by vowing to use Twitter as a launch pad for fare wars.



Virgin has jumped into the social marketing battleground and has campaigns on Twitter, Facebook and YouTube.

Almost 8500 followers make it the most popular Australian airline on Twitter -- and it tops 11,000 when international offshoot V Australia is added.

 

[Leumas]

DJ posted a 'Twitter only' sale one night last week. Some of us were trying to catch it.

I managed to get a $25 SYD-CBR return, including $7 for using a credit card.

 

[samh004]

Doesn't Jetstar use Twitter too? Seems to make good business sense.