Virgin Australia "Milestone Announcement" June 1, 2023

[justinbrett]

New commercial is up, and website is updated with the new logo.

 

[MooTime]

New commercial is up, and website is updated with the new logo.

Silly IMO.

Holding a trolley while getting a massage.
Old chook sitting comfortably holding a petrol Bowser.

Just silly.

 

[justinbrett]

Silly IMO.

Holding a trolley while getting a massage.
Old chook sitting comfortably holding a petrol Bowser.

Just silly.

I find it odd that "Virgin Australia", or even flying, isn't mentioned once.

Is it being re-launched as a ground program? Use your points from shopping and fuel for hotel stays?

 

[MEL_Traveller]

I find it odd that "Virgin Australia", or even flying, isn't mentioned once.

Is it being re-launched as a ground program? Use your points from shopping and fuel for hotel stays?

I took a slightly different take. To me it looked like earning points got you into a special ‘members club’ where once in you are in the high life (getting massages, people to look after your needs… this finer things in life)

The media paints a picture of extreme hardship, sky-high cost of living, power-bill duress, mortgage imprisonment… so you wonder exactly how large of an audience is that advertisement aimed at?

 

[Airbumps]

New commercial is up, and website is updated with the new logo.

Somebody's been on the mushrooms again....no idea how they come up with this stuff

 

[jakeseven7]

Somebody's been on the mushrooms again....no idea how they come up with this stuff

And we thought wonderful was bad

 

[Saab34]

I find it odd that "Virgin Australia", or even flying, isn't mentioned once.

Is it being re-launched as a ground program? Use your points from shopping and fuel for hotel stays?

They are a separate company to Virgin are they not? Fully owned but seperate.

I remember during the bankruptcy they said Velcoity never went into administration, and they were pursuing Virgin for xx_ dollars and a creditor.

The Velocity means fast slogan still isn’t the right one IMHO.

 

[HS-TQE]

They are a separate company to Virgin are they not? Fully owned but seperate.

I remember during the bankruptcy they said Velcoity never went into administration, and they were pursuing Virgin for xx_ dollars and a creditor.

Yes. IIRC the then ownership of consortium of Singapore Airlines, Etihad, HNA et al borrowed against Velocity, which didn't please the current owners Bain at the time.

 

[justinbrett]

They are a separate company to Virgin are they not? Fully owned but seperate.

I remember during the bankruptcy they said Velcoity never went into administration, and they were pursuing Virgin for xx_ dollars and a creditor.

The Velocity means fast slogan still isn’t the right one IMHO.

Sure - but it's Velocity Frequent Flyer. Surely there should be some focus on flying.

Although if you're gaining points by shopping and fuel, you've got no chance in getting a decent flight for free - so in that regard it's realistic.

 

[AIRwin]

Qatar is the one generally out buying everyone else.

"It depends, we'll see"

Qatar Airways Plans for Future Without First Class on Long-Haul

The world’s best airline is cooling on the world’s fanciest cabin seat.

www.bloomberg.com

 

[justinbrett]

"It depends, we'll see"

Qatar Airways plans for future without first class on long-haul flights

The world’s best airline, according to Skytrax’s annual awards, says the most luxurious seats do not justify the returns as it eyes expansion in Australia.

www.afr.com

Well really Business evolved into First and Premium Economy is the new Business. With fares to match (remember when Y+ was Y+ and not PE? - and the fares were just a bit more?)

So we're back where we started, just with much larger "First" cabins. Well played, airlines, well played.

 

[Stewarto]

I thought Velocity meant speed?

 

[dairyfloss]

I thought Velocity meant speed?

Same same, but different

 

[MEL_Traveller]

Well really Business evolved into First and Premium Economy is the new Business. With fares to match (remember when Y+ was Y+ and not PE? - and the fares were just a bit more?)

So we're back where we started, just with much larger "First" cabins. Well played, airlines, well played.

I think the evolution of the old business class to current business class flat beds was much quicker than P-E becoming ‘the new business’? PE cabins haven’t evolved at all since their inception… same 38 inch pitch, same width. Business class on the other hand was pretty quick to go from 38 inch pitch to 50 inches, then to angled flat, now full flats.

Airlines have realised their PE cabins make more money per space than lie flats.

I think it is time for a rebranding though… premium economy still sounds… ‘economy’. Let’s call it something like ‘leisure business’.

 

[OZDUCK]

I think the evolution of the old business class to current business class flat beds was much quicker than P-E becoming ‘the new business’? PE cabins haven’t evolved at all since their inception… same 38 inch pitch, same width. Business class on the other hand was pretty quick to go from 38 inch pitch to 50 inches, then to angled flat, now full flats.

Airlines have realised their PE cabins make more money per space than lie flats.

I think it is time for a rebranding though… premium economy still sounds… ‘economy’. Let’s call it something like ‘leisure business’.

Perhaps it should just be Business - Economy - Steerage classes.

 

[Stewarto]

Same same, but different

View attachment 332235

So the old lady on the inflatable in the pool would have a slow velocity. But the waiter would have a higher velocity because of his pooled status points and credit card churning?

 

[justinbrett]

I think the evolution of the old business class to current business class flat beds was much quicker than P-E becoming ‘the new business’? PE cabins haven’t evolved at all since their inception… same 38 inch pitch, same width. Business class on the other hand was pretty quick to go from 38 inch pitch to 50 inches, then to angled flat, now full flats.

Airlines have realised their PE cabins make more money per space than lie flats.

I think it is time for a rebranding though… premium economy still sounds… ‘economy’. Let’s call it something like ‘leisure business’.

No I didn’t say PE evolved (well, except for the prices)

Business evolved, and PE started (and stayed) at where business was many decades ago.

 

[ols]

I thought Velocity meant speed?

velocity equals mass times acceleration

 

[Stewarto]

velocity equals mass times acceleration

They should have gone with that then,
Pooling=status+luxury and therefore velocity=equality=fast
In simpler terms if you pool your velocity towards luxury will become faster regardless of your demographic or relative socio economic status. However your velocity will slow down if there inevitable devaluation.
Aviòs=aviation+goodbye

 

[AIRwin]

Fast track to status with family pooling?

Velocity Means Fast

With Velocity Frequent Flyer, you get to wonderful rewards fast.

experience.velocityfrequentflyer.com