Velocity Chief Nick Rohrlach departs in management shakeup

[ozstamps]

I wonder if this is directly a result of the number of flyers, myself included, who have become disengaged with the Velocity program in light of recent program changes

VERY clearly it is connected.

100,000s of once veery happy and content and rusted-on Elites have jumped ship, or are in the process of it.

Qantas should send Rohrlach a very large 'Thank You' cheque, and a case of Moet.

This current half coughd, and very poorly communicated frantic attempt to claw back the herds of departing Elites, by handing out millions of SC for flights already taken and paid for is clearly panic stations on full maximum alert in there.

Someone with some brains looking at market share has probably stepped in.

SC cost zero (versus free points) - they can hand out billions of them at zero dollar cost really. Virgin are now frantic to retain as many elites they can after 12 months of actively driving them away.

Just booked a SYD-ADL-SYD with points, as zero interest in handing those dopes a red cent.

 

[simmomelb]

And also not everyone wants to start their trip from Australia.

You don't need to, the status points still go towards the other 50%, so they aren't wasted.
e.g., I can book London to NYC on Virgin Atlantic; I will still earn status credits for the other 50%.

If you aren't initiating 50% of your flights from Australia, then VA is not for you.
Not every brand will suit every customer, and that's okay. Go with what suits you best.

 

[aus_flyer]

100,000s of once veery happy and content and rusted-on Elites have jumped ship, or are in the process of it.

What's your source for this stat?