VA to 'Tigerize" some shorthaul international routes

[Moopere]

What's going on with that? VA have an integrated product, a better brand name, arguably a better Business Class (although may be difficult to find enough travellers plying that route to fill Business Class on either carrier)... maybe 737s aren't the best product to run between Australia and Bali, but then most of what the competition is running is also narrow body aircraft - what happened to that pie in the sky idea of running 332s between BNE and DPS (or something like that)?

Who is to think that putting TT on the route instead will be better? Maybe it will lose less money, but I'm not sure about wresting market share or improving load factors, unless they also run lots of rock bottom fares.

I agree. The 737 are a reasonable fit for short domestic trips, MEL-SYD, SYD-BNE, etc, etc, but anything else and they are painful - I'll never forget doing HKT-PER in one .. over 6 hours of pain and I was in J. I'll never _ever_ consider doing that again, so I'm not surprised they are having trouble filling that particular route. I'd probably do PER-DPS in J on the 737, but no way I'd go east coast to DPS in one ... so, seems like the wrong product and people do it once and learn a valuable lesson.

 

[Isochronous]

So how is Borghetti any different from Joyce now?

 

[UP4014]

So how is Borghetti any different from Joyce now?

Southern Europe vs Western Europe.

When the money is thin problems become exposed, good cash flow can cover a myriad of things.

Matt