Flyfrequently
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Glad to hear this has a name, we used to call it the "red Mazda" or "pregnant lady" theory until I found this : Baader Meinhof
www.healthline.com

Understanding the Baader-Meinhof Phenomenon
You know that experience when you learn about something new, and then suddenly, you’re aware of that thing all over the place? That's the Baader-Meinhof phenomenon.
