It's just severely lacking any major point of difference to regular platinums, this was the general consensus from the focus groups recently.
They are well aware of this and it's early days, so I'll be interested to see what/if any changes come to Plat+ offers in the near future.
I am relatively confident we will see some extras added soon ish.
Time will tell.
I hope so, I have done about 10 flights last month as P+ and really have not seen anything making it worth going for over platinum (or gold for that matter).
Like many have said, big plus is having Australian call takers. Otherwise, it is really the same as platinum.
Some things I think would be good that won't really cost anything (in fact point 2 should actually increase revenue):
1. Need another lounge (Beyond would make sense as there is very little marginal cost to add and I don't think Beyond members would see it as a negative given the limited member numbers - even if you only made Beyond lounge access for P+ travelling on business fare). This really pushes me to Qantas at certain times as the lounge has really average food & terrible wine and in peak time it can be hard to find a seat - especially in Brisbane.
2. This is not just for P+ but virgin need to stop upgrading everyone to business class at midnight the night before flights. When I try to buy a same day business class fare I never can find a seat and end up flying Qantas as Virgin have filled all the seats the night before with upgraders. Maybe run the upgrade process at T-2hours rather than the night before. This process also makes Fly Forward and Fly Later totally useless if you are in Business class as there are never any seats to move to. I would say in my last 10 flights, I have never been able to use the benefit for business class (and before P+, I have never been able to use it as a Platinum).
3. Block row 1 & 3 for (paying economy x) Beyond and P+ until T-48 hours or something.
4. Take meal orders first from P+. It costs nothing and for those of us who eat the same thing on your planes a couple of times a week, it is annoying when we dislike one option and get stuck with it. I note this sometimes does happen but it is really hit and miss and more often a miss.
5. Make it an (un)official benefit to request reward / upgrade seats when not available on virgin flights. I assume this is the case (or at least hope it is) but I have not had the need to try this yet.
Anyway, just my thoughts.