Tough Joyce: Jetstar's difficult birth

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Jun 27, 2007
In July 2003, Qantas chief executive Geoff Dixon called Alan Joyce, a fresh-faced young Irishman he had hired to the airline just over two years earlier, into his office to ask him to take the job of steering a project to start a low-cost airline.

Joyce had just turned 37, and willingly accepted the chance of a lifetime. Dixon had resisted the urgings of other senior Qantas executives to appoint someone they knew better, instead of the new recruit from Ansett. However, Dixon wanted an executive with out-of-the-box thinking. He did not want someone whose judgment would be clouded by historic aviation practices.

Edited extract from the book Mayday: How warring egos forced Qantas off course by Matt O'Sullivan, published on January 28 by Viking, rrp $32.99.

Looks like it might be an interesting book and will certainly shed light on what went on in Qantas during the times of change in the airline industry.


Established Member
Aug 14, 2006
Thanks for the tip. I think I might go and pick that book up if it's in at the local bookshop.
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