A recent interaction with Qantas makes me wonder how far advanced Qantas (and probably other airlines are in the use of AI and 'Big Data' with regards to selling or upselling their offerings to travellers.
I'm a WP QFF travelling on a Saver Y fare on a 787 flight but Premium Y is not being sold for reasons unknown. Anyway, as a WP I have selected a seat in the PY section and currently look to be the only one who has pre-selected in that. According to Expertflyer less than half of the Y seats have been pre-selected. So, a seemingly farly light load which should make spreading out across multiple seats as desired a realistic scenario.
Qantas sends me a confirmed upgrade offer which when added to the price I paid for (and near enough to what it is now) that flight leg - as part of return trip booking - is near enough to the business class airfare for that leg (as part of a return trip). So, unless I've had a change of mind about not sitting in Business why would I take this offer (nil extra status credits and points too)?
I know nothing about yield management and the like, so could well be missing half the story, but I think that if all the data - WP who can access the F lounge before the flight for a decent feed etc, half full cabin, already sitting in the PY cabin - was in a data pool/lake/ocean then if they wanted to make an offer that I'd seriously consider then a data model would suggest a more competitive offer.
I'm not moaning because the offer is cheaper, I'm not going to pay or use points for one unless it is ridicously cheap which won't happen, just wondering about possible reasons for the offer amount.
Then again, maybe that' s the idea make what to me is an uncompetitve offer, while hoping others who are estimated to be likely to accept the offer do.
I'm a WP QFF travelling on a Saver Y fare on a 787 flight but Premium Y is not being sold for reasons unknown. Anyway, as a WP I have selected a seat in the PY section and currently look to be the only one who has pre-selected in that. According to Expertflyer less than half of the Y seats have been pre-selected. So, a seemingly farly light load which should make spreading out across multiple seats as desired a realistic scenario.
Qantas sends me a confirmed upgrade offer which when added to the price I paid for (and near enough to what it is now) that flight leg - as part of return trip booking - is near enough to the business class airfare for that leg (as part of a return trip). So, unless I've had a change of mind about not sitting in Business why would I take this offer (nil extra status credits and points too)?
I know nothing about yield management and the like, so could well be missing half the story, but I think that if all the data - WP who can access the F lounge before the flight for a decent feed etc, half full cabin, already sitting in the PY cabin - was in a data pool/lake/ocean then if they wanted to make an offer that I'd seriously consider then a data model would suggest a more competitive offer.
I'm not moaning because the offer is cheaper, I'm not going to pay or use points for one unless it is ridicously cheap which won't happen, just wondering about possible reasons for the offer amount.
Then again, maybe that' s the idea make what to me is an uncompetitve offer, while hoping others who are estimated to be likely to accept the offer do.
