I see a new reason every 6 months or so as to why tourist numbers aren't as good as they should be.
Some of the ones I recall being trotted out:
Not enough advertising.
Xenophobic reputation/Pauline factor.
Strong Australian $/Weak local currency in overseas source markets.
Ansett's demise.
Poor targetting of advertising.
Overseas tourists being encouraged to holiday at home.
Overseas tourists being poached by certain countries.
Economic worries in key source countries.
Length of journey to Australia
I spose I can add "Sydney Airport" to the list now. Wonder who/what will be blamed in about 6 months time.
Sydney airport is a total shamble, but I don't think that is a key issue (look at Heathrow!). Airfare prices are an issue, but not a primary concern to most travellers (the entire cost of the package is the issue, not the lead in airfares)
Some of the ones I recall being trotted out:
Not enough advertising.
Xenophobic reputation/Pauline factor.
Strong Australian $/Weak local currency in overseas source markets.
Ansett's demise.
Poor targetting of advertising.
Overseas tourists being encouraged to holiday at home.
Overseas tourists being poached by certain countries.
Economic worries in key source countries.
Length of journey to Australia
I spose I can add "Sydney Airport" to the list now. Wonder who/what will be blamed in about 6 months time.
Sydney airport is a total shamble, but I don't think that is a key issue (look at Heathrow!). Airfare prices are an issue, but not a primary concern to most travellers (the entire cost of the package is the issue, not the lead in airfares)