SYD and MEL aerobridges - when will Optus/Binge be removed?

[RSVKanga]

Say what you say about them, but banks and financial corporations, particularly HSBC and AMEX, are prime, premium and staple when it comes to the brand displayed on aerobridges in major international airports across the world, which is contrary to the brand identities of Optus and Binge whose frolic and ugly logos now feature on SYD and MEL aerobridges.

Does anyone know when the contract with Optus and Binge on the aerobridges ends? I hate seeing that eyesore which really devalues the image of Australia’s two major international airports, and in turn the cities themselves who are supposedly global cities. It’s not just the logo but the name and the feelings associated with those brands; might be appealing to the family that travels to Bali on Jetstar once a year, probably not so much to premium frequent flyers.

 

[Forg]

People see bank names & see scams and opportunism and the worst of capitalism.

 

[encryptededdy]

is this a deliberately provocative post

 

[Pete98765432]

It amuses me to see so many ads for Binge at airports when their app is the least useful for flying as it doesn’t support downloading shows for offline viewing. Netflix, Stan, Disney, Paramount and Apple all have this functionality.

 

[henrus]

I hate seeing that eyesore which really devalues the image of Australia’s two major international airports, and in turn the cities themselves.

I beg to disagree. Sydney and Melbourne airports are devalued enough that any ads (except sports betting) lift the image of the joint.

On a more serious note the road warriors (aka frequent travelers) don't typically pay much attention to this stuff like if you're flying weekly everything becomes a bit more of a blur (I flew MEL-BNE this afternoon and could hardly tell you which shops I walked past in T1) however for someone who travels once a year they are much more likely to notice this stuff.

HSBC and Amex don't do it because they're "premium brands" but they do it to show a global presence. Fly into an airport on the other side of the world, you see a HSBC ad and you think in your head "wow that company is global" type stuff, both HSBC and Amex have publicly stated this in the past.

 

[RooFlyer]

While Optus advertising doesn’t bother me, I have to say that the whole concept of 'binge' gets up my nose a bit. Binging anything isn’t good for you, but the premise of the streaming service is presumedly that you just sit there and watch them all day.

 

[AustraliaPoochie]

If they can pay for it, I would say they have it for life.
Like the franchineses of liquor at duty free, both incoming and outgoing, all over the world.
Its a tighly held market.
Who pays wins.
(((Ie, at Westfield TTP, Auspost decided it could not handle the rent, so it vacated, and guess what has taken its place...? Yep, a 2nd hand store selling pre loved good clothing, Auspost, a much needed place where we could deposit cheques, and withdraw cash, granted we have to pay fees, but still, Auspost went out, and a 2nd hand pre loved clothing store comes in))).
Maybe Optus and Binge see it as a public service (wry smile).
But yeah, HSBC has the must see at airports round the world, indeed.
Haven't seen the Optus and Binge signs, shows how much I haven't flown of late, last flight was Dec last year, so I guess Optus and Binge must have started quite recently.
Optus has to adveritize its wares, otherwise how do the international students know where to go for their sim cards.