Strategic re-branding?

[AaronBradford]

I don't have a full article to quote per se, however I have a reputable source in Will Horton. He posted an interesting tweet earlier this evening:

Strategic Airlines founder says airline will re-brand, with a new name, with an announcement later this year.

Anyway, looks like they're jumping on the re-brand wagon too.

 

[anat0l]

Looks like a strategic move. :mrgreen:

Could we see a third major carrier in the Australian market?

 

[stuartfaz]

Anyway, looks like they're jumping on the re-brand wagon too.

boom tish!

Looks like a strategic move. :mrgreen:

boom tish!

I don't think they'll emerge as a third/fourth/fifth (depending on your view of JQ/QF and of TT) major carrier, though. Not until they get some brand recognition and profitable routes.

 

[markis10]

I don't think they'll emerge as a third/fourth/fifth (depending on your view of JQ/QF and of TT) major carrier, though. Not until they get some brand recognition and profitable routes.

And a fleet of aircraft that exceeds single digits.