Service is very subjective, hard to judge. Pax have different needs and expectations and sometimes there can be service issues. Personally I’ve only experienced good service with SQ in their lounges and onboard but I consider myself quite low maintenance, just keep my wine glass full and I’m happy
sound simple right? Well for SQ it is but you’d be surprised how hard it can be for some crews on other airlines…
Regarding J hard product, this is much less subjective. 350 / 787 regional config are not great, to say the least. There are off course solutions such as booking 380, 777 or 350 long haul config but not everyone has flexibility to select the best metal, particularly if based outside MEL or SYD.
Now TBH even in the better aircrafts SQ J hard product is not exactly cutting edge but it’s not bad either IMO and if scoring bulkhead seats the space is almost as good as in F.
In terms of hard product and meals I’d say there are quite a few airlines that do better job in J. Few I can think about on the spot are BR, CI, JL, NH and QR.
However, SQ has some big advantages no other airlines servicing Australia have. The most important is award availability using KF or VA miles. The other big advantage is the fact they have a lot of flights to Australia which means flexibility in departure time with the ability to tailor convenient connections in SIN. Also, more pax can depart from their own states without wasting time transferring in MEL or SYD.