Their J product could definitely use some sort of lift. The only claim to fame they have is that it is probably the widest J seat in the sky. The staggered J of seat-and-shelf (seen somewhat in LX J and more clearly on EK J and EY J) is getting quite popular, as is the angled forward-facing J (seen on new CX J and new US Envoy). So what will SQ do...
Personally I think SQ needs to pull its socks up on catering (make it more interesting) and amenity kits (viz. actually have one!). That can be done before new hardware is delivered.
I don't know if I'm reading this incorrectly, but the SQ F and J product on the 77Ws at current seem indistinguishable in terms of the seat. Both are 1-2-1 across (perhaps more gimmicks and luxury finishes on the F seat). Someone correct me here?
It does surprise me a bit that SQ is going through a massive profit slump, as I had thought that years of being close to the world's best on many categories (and still is) would still contribute to a significant halo effect which makes SQ, at least on market share, still one of the best in the world whilst still having one of the youngest fleets around the world (a double whammy to the more wider flying public). Not to mention that SQ still must have a healthy cadre of PPS members, and getting into that club is extremely difficult (but profitable for the airline of the Silver Kris).
With the introduction of new product, that should start to pry open premium inventory to alliance partners (and KrisFlyer members even more) on the current "newer" aircraft. Of course, the odd irony is that once the new hardware is delivered, what we know currently will become the "old" product and everyone will be complaining that they can't get award inventory to fly the "new" product! (Except for those who book early and bank on an equipment change, of course.) Still, some people might be chuffed that finally the SQ A380 Suites might be redeemable at run-of-the-mill F!
