Qantas unveils the biggest changes to status in program history

[Jacques Vert]

I guess the point though is they're working under the assumption your behaviour would be the same with Lifetime Platinum; hit the milestone then just milk the bennies, much more exclusive benefits, and not really generate revenue.

But if LTP (or some other carrot) was a realistic option, they would generate revenue from me while I worked my way towards it. As it is, reaching LTP or banking a year of WP is so unrealistic that there is no incentive for me.

If keeping LTGs engaged was the goal (or one of the goals) of these enhancements, then it is a fail as far as I'm concerned.

 

[Flyerwin]

But if LTP (or some other carrot) was a realistic option, they would generate revenue from me while I worked my way towards it.

True for me too. I'm LTG - foot off the pedal once I requalify for WP, I redirect efforts to another FF program.

 

[dairyfloss]

But if LTP (or some other carrot) was a realistic option, they would generate revenue from me while I worked my way towards it. As it is, reaching LTP or banking a year of WP is so unrealistic that there is no incentive for me.

If keeping LTGs engaged was the goal (or one of the goals) of these enhancements, then it is a fail as far as I'm concerned.

Agreed - I'm still working on retaining WP for now, but unless business travel comes back for me, I don't think I'll be able to maintain the literal status quo after this year's renewal, let alone even consider the impossible highs of LTP.

What I would have gone for - and it's been called out a number of times as a 'want' from LTG members - was a reduced target for LTG to retain WP each year. That type of change would pretty much have guaranteed my ongoing investment with QF, maybe into perpetuity (until I can no longer travel anyway). Instead, once I slip back to LTG I'll just give them my domestic dollars, and look to BFOD J for any International.

Cheers,
Matt.

 

[Laptop Jockey]

But if LTP (or some other carrot) was a realistic option, they would generate revenue from me while I worked my way towards it. As it is, reaching LTP or banking a year of WP is so unrealistic that there is no incentive for me.

If keeping LTGs engaged was the goal (or one of the goals) of these enhancements, then it is a fail as far as I'm concerned.

If you're a good loyal little Qantas flyer hitting P1 every year, you'll get there in two decades of travel, if not it's a kind of product that isn't meant to be attainable; the 'if you have to ask the price you can't afford it' product.
And honestly, it's attitudes of "I've got LTG, I'm switching airlines" that are going to eventually see the whole concept of lifetime status be "enhanced" away, or at least the bar raised to borderline unattainable, ironically just like LTP is.

 

[dairyfloss]

it's attitudes of "I've got LTG, I'm switching airlines" that are going to eventually see the whole concept of lifetime status be "enhanced" away, or at least the bar raised to borderline unattainable, ironically just like LTP is.

Doesn't bother me - I've already got LTG

 

[justinbrett]

And honestly, it's attitudes of "I've got LTG, I'm switching airlines" that are going to eventually see the whole concept of lifetime status be "enhanced" away, or at least the bar raised to borderline unattainable, ironically just like LTP is.

Why? Someone who does the hard slog to get lifetime status only to walk away once achieved - win/win for QF. If you then go on to use other oneworld carriers with your QF status it’s the marketing carrier that pays so no loss to QF.

It’s people who get lifetime status and then bleed QF dry on cheap Y fares that they’d like to cut loose.

 

[JustSlash]

Why? Someone who does the hard slog to get lifetime status only to walk away once achieved - win/win for QF. If you then go on to use other oneworld carriers with your QF status it’s the marketing carrier that pays so no loss to QF.

It’s people who get lifetime status and then bleed QF dry on cheap Y fares that they’d like to cut loose.

I’d think its the way around. Once you reach LT status, most ppl would start accruing on other airline, QF isn’t really able to generate much more revenue from you, which is probably one of the reason why the Lifetime Platinum target is set so high. By the time you get there, you might start flying more with other oneworld carriers anyway, so in a sense, it almost feels like they’re letting you drift elsewhere once you’ve achieved it.