Qantas slogans

[katiebell]

The Qantas slogans need updating in light of changes over recent months.

"The spirit of Australia" would be more accurately rewritten as "The ghost of Australia" given that QFi is now an almost exclusively virtual airline.

"for every journey" How??? QFi has such a restricted network that this is not possible. The FF changes now markedly degrade the FF benefits of flying with OW airlines, even when QFi do not fly the route. This slogan is an impossiblility a delusion, or a con.

 

[samh004]

They fly a lot of domestic routes... still quite a bit of spirit there.

As for every journey, it might be impossible to cover every journey, but there's a QF code on a lot of EK flights now, as well as some other partners, allowing you to get to quite a lot of places and earn/burn/be recognised.

 

[Himeno]

As for every journey, it might be impossible to cover every journey, but there's a QF code on a lot of EK flights now, as well as some other partners, allowing you to get to quite a lot of places and earn/burn/be recognised.

They should put QF codes on more oneworld flights, like Asia-North America, Europe-Asia and Trans Atlantic.

 

[katiebell]

They fly a lot of domestic routes... still quite a bit of spirit there.

As for every journey, it might be impossible to cover every journey, but there's a QF code on a lot of EK flights now, as well as some other partners, allowing you to get to quite a lot of places and earn/burn/be recognised.

An EK codeshare is not QF flight: this is my point about QF being a virtual airline

 

[samh004]

They should put QF codes on more oneworld flights, like Asia-North America, Europe-Asia and Trans Atlantic.

I'm sure there's probably an issue about competition that doesn't let them do that, and of course the big one that putting QF codes on other Europe to Asia flights would probably nullify the EK deal, and they really like that deal (you might not, but none of us have access to the real numbers)

FWIW, I'm behind you on trans-Atlantic, I'd love to be able to see QF offer a RTW on their own code, which I think stopped with the Super Connie's, but that route is also heavily regulated. It's not just a simple case of saying, I want it, lets do it. If it was, QF would be in a better spot, though then again a few other airlines might also be in a better spot

An EK codeshare is not QF flight: this is my point about QF being a virtual airline

I know it might seem like a simple idea (from Hogwarts) to build the fleet up to 300-strong and have QF flying everywhere on their own metal, but even with my limited understanding of finances I know that's not viable.

 

[katiebell]

FWIW, I'm behind you on trans-Atlantic, I'd love to be able to see QF offer a RTW on their own code, which I think stopped with the Super Connie's, but that route is also heavily regulated. It's not just a simple case of saying, I want it, lets do it. If it was, QF would be in a better spot, though then again a few other airlines might also be in a better spot

Air NZ fly via LAX to LHR and, until recently, also via HKG. Why couldn't QF do something similar? After all, QF were the first to do a real rtw offering

 

[samh004]

Air NZ fly via LAX to LHR and, until recently, also via HKG. Why couldn't QF do something similar? After all, QF were the first to do a real rtw offering

It's a good question and one that I have to leave open to someone else to answer as I don't understand the rules on flying through one country and selling tickets through that midway country.

But the difference between AKL-HKG-LHR and AKL-LAX-LHR is 300 miles (nautical or otherwise). While SYD-LAX-LHR is 1000 miles more (than from AKL) and that is in itself 1000 miles longer than going through DXB. So the premium to fly with QF would have to stretch even further I would imagine, due to increased fuel usage. But happy to see some regulars suggest why this could or couldn't happen, perhaps in the morning.

 

[madrooster]

It's a good question and one that I have to leave open to someone else to answer as I don't understand the rules on flying through one country and selling tickets through that midway country.

Traffic rights shouldn't be a problem. It'd be a 5th freedom flight, much like CX's JFK-YVR and NZ's LAX-LHR.

Only issue is transiting the US is a pain in the rear (due to the need to clear immigration). This combined with the 1000 mile extra distance makes it less attractive.

 

[JohnPhelan]

"The spirit of Australia" would be more accurately rewritten as "The ghost of Australia" given that QFi is now an almost exclusively virtual airline.

Not nearly as "virtual" as VA international !!

 

[boomy]

Not nearly as "virtual" as VA international !!

Did you just say something negative about VA? I thought only QF & JQ criticism allowed here...

 

[medhead]

Not nearly as "virtual" as VA international !!

You'll probably notice a significant difference in the VA marketing in not claiming to be something that doesn't seem to match the reality.

 

[RickyT84]

Air NZ fly via LAX to LHR and, until recently, also via HKG. Why couldn't QF do something similar? After all, QF were the first to do a real rtw offering

The answer maybe the poor yields between HKG and LHR. With CX offering 4 flights (now 5) a day, BA 2 flights a day (one with the A380, although down from three previously), VS daily, the competition is pretty strong.

As an aside, IIRC, CX had rights to fly between LHR to North America but this was never exercised due to the (perceived) poor yield on LHR-NYC services.

 

[mannej]

Not defending the Roo here as I have made comments about the slogan previously, but QF do do a lot of work in community Australia. QF is not just QFi

 

[Brettmcg]

You'll probably notice a significant difference in the VA marketing in not claiming to be something that doesn't seem to match the reality.

Apart from "Bringing back the romance"...then again I guess some people consider Hot Dogs and Peroni the ideal romantic meal

 

[Happy Trails]

Apart from "Bringing back the romance"...then again I guess some people consider Hot Dogs and Peroni the ideal romantic meal

Depends on what you do with them.

 

[JohnPhelan]

OK, reality check.

QFi flies on its own metal to:

* LHR
* DXB
* LAX
* JFK
* DFW
* HNL
* SCL
* NRT
* HKG
* PVG
* BKK
* CGK
* SIN
* JNB
* MNL
* NOU
* POM

and various NZ ports.

 

[medhead]

Apart from "Bringing back the romance"...then again I guess some people consider Hot Dogs and Peroni the ideal romantic meal

Hot dogs? Better try getting with the times. The only hot dogs I've seen lately (>6 months) has been the scout group sausage sizzle at qantas.

 

[medhead]

OK, reality check.

QFi flies on its own metal to:

* LHR
* DXB
* LAX
* JFK
* DFW
* HNL
* SCL
* NRT
* HKG
* PVG
* BKK
* CGK
* SIN
* JNB

and various NZ ports.

Doesn't change the fact that you've ignored the topic which is Qantas advertising slogans. Not VA routes.

 

[Brettmcg]

OK, reality check.

QFi flies on its own metal to:

* LHR
* DXB
* LAX
* JFK
* DFW
* HNL
* SCL
* NRT
* HKG
* PVG
* BKK
* CGK
* SIN
* JNB

and various NZ ports.

...add in MNL, NOU and POM

 

[Brettmcg]

Doesn't change the fact that you've ignored the topic which is Qantas advertising slogans. Not VA routes.

Let's deal with their marketing directly then



Not sure which figures they are using to justify being "Australia's airline of choice"