- Jul 7, 2010
You can do a classic reward and a return paid booking on the one booking, so not to charge the 'one way' flight booking price.Yep. Qantas comes out way ahead on these gimmicks by:
- Offloading less desirable inventory
- Oodles of free publicity - although this promo hasn't (yet) been picked up as widely as the Points Plane was
- Driving traffic to Airbnb (++ client satisfaction) and increasing consumer awareness of their partnership
- In many cases, charging an arm & leg for 'lucky ones' to get a one-way flight home
What does it cost Qantas? A few hundred thousand points in award discounts and absorbing associated taxes - which they already artificially inflate anyway. Peanuts for what they're getting.