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We are delighted to reveal our new aircraft livery which would not have been possible without the support of Tourism New Zealand and New Zealand Trade and Enterprise. The new-look livery is distinctive and iconic and we believe will inspire a sense of pride in New Zealanders,” says Mr Luxon. The livery design process involved extensive consumer testing including focus groups both in New Zealand and offshore. A clear preference was established for the New Zealand Way Fern Mark to be incorporated into the design with 78 per cent of those surveyed believing it fits with the Air New Zealand brand and represented New Zealand.
The new livery will be progressively rolled out across the Air New Zealand fleet from later this year. The majority of the airline’s fleet will eventually feature the white version of the new livery and a limited number will feature the distinctive black version of the new design.
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