"No more business as usual, says Singapore Airlines CEO"

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SteveJohnson

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SINGAPORE Airlines plans to increase its capital expenditure for the next five years by 67 per cent to buy new planes and improve its cabins as it battles for market share in an industry facing declining demand from the important corporate market.

The company plans to invest $S14.25 billion ($11 billion) over the next five years, compared with $S8.55 billion in the previous five years.

Singapore Airlines, along with its main rivals Qantas Airways and Cathay Pacific Airways, has been struggling to cope with lower demand for their first-class and business-class seats as Wall Street firms cut staff and travel budgets. These premium seats typically yield much bigger profit margins for carriers than economy-class seats.

Source: Cookies must be enabled. | The Australian
 
I'm bucking the trend.. My first ever flight seating in J with SQ this weekend, will be nice to see something outside the QF bubble.
 
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