A few points reflecting MHO:
1. QF clearly has a very effective media/PR arm and it is ludicrous to suggest that the media only ever go after QF negatively.
Two quick national examples, favourable coverage of the new premium economy product (hasn't anybody realised every photo is of the front row!!!) and lack of media interest in the 717 accident (not one published photo in the national press?).
One quick local (Cairns) example is complete lack of any journalistic input beyond re-writing the QF/Deathstar press releases and thus regurgitating the corporate spin at a time when QF services are continually being degraded to CNS (and DRW).
2. And yes, QF gets some stick as well in the press - but rightly so.
I want to know if they are cutting corners on safety, failing to adequately staff BNE check in, going to sell off a company at a stupidly low price with a $130m bonus to the CEO, persuading the Government to protect their business at my expense as a taxpayer and Australian traveller, etc.
3. And yes, many of us own our own businesses so any $$$'s are both hard won and only spent with due regard to best value (time, expense, etc).
IMHO, the J prices to the US on QF are a blatant rip off. Sure, the market withstands that price (so it is arguably good business), BUT this is only true because of protectionism on that route and the void in competition.
Thanks to the advice on FF I know that if I am prepared to spend some more time travelling I can use a circle fare or rtw fare to avoid such pricing.