The card has only been in the market for a little over a week; probably a little too soon to judge it a flop - especially on the strength of discussions in the echo chamber of AFF.
Of course it is too early to definitively tell, but consider what this forum, full of people who know a thing or two about ff programs, have discovered in just a week or two:
1. It won't appeal to churners because there's no points sign up bonus.
2. It won't appeal to *A frequent flyers because they will get Gold from flights.
3. It won't appeal to big spenders due to the spend caps and superior earn rate on other products (eg St George).
4. It won't appeal to oneworld frequent flyers because there are easier ways to get *A Gold if they're thinking of trying out the competition (status matches).
Its niche, as Mr H notes, is someone who takes a couple of *A flights per year and wants some extra points from their credit card spend towards redemptions on *A. And they need to be willing to pay $450 pa & divert $60K onto the card at inferior earn rates for the privilege!
I tend to agree. It's hard to see the card launching here if VA had been intending on joining Star in the near future/
On what basis?
As *A
has said, its target market is international travellers based in Australia. VA doesn't fly internationally (for the most part) and that wouldn't change if it joined *A.
To my mind, the launch of the card represents a (feeble) attempt to steal customers away from Qantas because oneworld is really the main game in town for international travellers in Australia.
VA isn't joining *A anytime soon, but for reasons unconnected to the launch of this card.