How much of the non peak time international low fares is due to consumer hesitancy?

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Melburnian1

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For travel ex Australia, from about mid January through February (and March if Easter is not in it) is normally low season.

In early 2017, my perception is that to southeast Asia and Europe in particular and probably a few other destinations, perhaps including USA and northern Asia, fares are available that are the lowest in real terms they've been for a few years.

Remember that almost all fares to international destinations include the Australian departure tax as well as the taxes and charges levied by airports, plus if it is a legancy (non-low cost carrier) the airline must deduct commission if the ticket is sold through a bricks and mortar or online travel agent, so that means the A$ airlines receive from a cheap fare is reduced even more.

It's true that some airlines might only offer a few seats at each advertised 'sale fare.' It's also arguable that some of this simply reflects that airlines may have a similar number of seats to cover costs for on 5 February as they do on 26 December, and hence the former must typically be sold at a lower price to attract custom since if we have employment, we're less likely to be on holiday on 5 February.

Unarguably on many routes there is more competition than was the case 15 years ago: look at Australia to Auckland, Singapore, Japan, Manila and Los Angeles as five quick examples, but there are many more including entry into Australia by multiple hitherto unknown mainland Chinese airlines (and trans-Tasman flights by Taiwan's China Airlines.) There are not many routes left (Australia to South Africa is one, and perhaps to South America) where there is relatively limited practical competition that is reasonably time-efficient in overall trip duration.

How much of these lower fares do AFFers perceive is due to consumers needing a fair bit of enticement (an Australian dollar that is relatively low, wages and salaries that for those earning A$100,000 a year or less in much of the private sector may not be increasing in pace with CPI, or only just matching it, decreased mining and resources employment in WA, Queensland and even South Australia, although the upswings in coal and iron ore prices may be a more recent positive and perceived high housing costs if those in their 20s and early 30s want to gain a foothold through a home mortage) and how much is just due to it being 'February', that is, normal 'low season?'

Or is it simply that despite a pretty solid performance by inbound tourism to Oz, airlines are finding that there's so much competition among themselves on various routes that there is enormous pressure to sell seats out of Oz and hence fares have needed to come down in real terms?
 
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Re: How much of the non peak time international low fares is due to consumer hesitanc

I'd say it's more due to the fact that the growth in supply at present is outpacing the growth in demand (which I don't believe has really dampened). Just look at the number of airlines flying to Australia now, compared to even just a few years ago...
 
Re: How much of the non peak time international low fares is due to consumer hesitanc

I see it as the regular quiet months post Christmas and New Year. Fares are almost always lower in this period, although with the lower cost of fuel they are probably even cheaper than previous years.

CNY still looks fairly strong... award availability is very limited around that time already. Airlines either have - or are still expecting - strong demand at that time.
 
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Re: How much of the non peak time international low fares is due to consumer hesitanc

It definitely seems to be both a supply issue with the number of carriers (especially LCC's) flying to Australia these days, and the economics of low fuel prices and more fuel efficient aircraft like the 787, all of which is driving down fares and have made viable greater frequencies and new city pairs.
Looking at available seats from the BITRE website, you can see approximately a 10% increase in available inbound and outbound seats over the last two years.
Plus a lot of mainline carriers seem to be trying to shave costs throughout their organisation to narrow the fare gap to LCC's (like Qantas has done).
Not discounting low wage growth but I'd say the supply economics are more dominant.
 
Re: How much of the non peak time international low fares is due to consumer hesitanc

It definitely seems to be both a supply issue with the number of carriers (especially LCC's) flying to Australia these days, and the economics of low fuel prices and more fuel efficient aircraft like the 787, all of which is driving down fares and have made viable greater frequencies and new city pairs.
Looking at available seats from the BITRE website, you can see approximately a 10% increase in available inbound and outbound seats over the last two years.
Plus a lot of mainline carriers seem to be trying to shave costs throughout their organisation to narrow the fare gap to LCC's (like Qantas has done).
Not discounting low wage growth but I'd say the supply economics are more dominant.

I suspect your very much on the mark. JQ is very much an example where the seat dynamics from their old A330's and the new B787's have allowed for dozens of extra additional seats to be made for sale of each flight.


I do think, on a lesser scale, global exchange rates have a part to play in the demand for leisure consumers as well, with the demand for destinations such as HNL taking a hit in the past 12-18 months with the USD rising and airfares on this route being regularly on sale.
 
Re: How much of the non peak time international low fares is due to consumer hesitanc

I suspect your very much on the mark. JQ is very much an example where the seat dynamics from their old A330's and the new B787's have allowed for dozens of extra additional seats to be made for sale of each flight.


I do think, on a lesser scale, global exchange rates have a part to play in the demand for leisure consumers as well, with the demand for destinations such as HNL taking a hit in the past 12-18 months with the USD rising and airfares on this route being regularly on sale.

It looks like Qantas International have decided to try and circumvent the low fares issues with their planned seating arrangement for the 789.
42 Business class seats compared to 28 on the slightly smaller A333, plus 28 premium economy with only 166 economy (compared to 269 on A333!) shows they really are focusing on the business and premium leisure segment and put less emphasis on trying to fill up economy cabins against lower cost competitors.
Leave that to Jetstar!
It'll be interesting to see how they deploy them in terms of taking over old routes (like current plied by the 747 or A333) or opening new. :cool:

Load factors to the US have been declining so the AUD-USD exchange rate is probably playing a part along with increased competition, despite the apparent strength of the SYD-DFW service.
 
Re: How much of the non peak time international low fares is due to consumer hesitanc

I don't think it's due to consumer hesitancy, there have always been low and high seasons, the times where places are more popular, and times where places are less popular. Most airfares, especially to holiday destinations, are pegged around school holidays, public holidays, and when the desirable time to visit is. Don't forget, that school holidays and public holidays are different times around the world.

There is also the whole airfare buckets thing, so when airfares are released, they are released into a variety of fare classes, once all fare classes are gone from the cheaper bucket, they move onto the slightly more expensive bucket until the whole plane is full. So for popular times, the cheap fare buckets will sell out really quickly, leaving only the more expensive fares.

Are the cheapest of the cheap fares lost leaders? Potentially, but don't forget that actually flying people is only one of the ways an airline makes money from it's customers. FF programs, buy on board, excess baggage fees. The list of ways an airline can make additional revenue, even full service ones, is pretty much endless, once they have you in their system.
 
Re: How much of the non peak time international low fares is due to consumer hesitanc

I think your comment about the AUD being low is certainly part of the equation, at least for the TPAC market.
 
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