How much customer data does Qantas have

[SCM]

I know Qantas have some smart IT tools to manage customer data - I believe it's based on Salesforce.

A company of the size of Qantas would have far far more IT systems than just "salesforce", I can guarantee you that.

 

[Aeryn]

If you use uber to and from an airport and you have “linked” Qantas I suspect qantas will know that you were at an airport and if you were being good and flying them. Otherwise how did you get there from where you usually fly from.

Well you could just be going to the airport to meet/greet/pick-up someone else. Maybe you cruised there . I don't think they really care. Uber are buying the points from Qantas.

I gather they get the full feed not just if an airport is in there? Or have I got this wrong?

Uber have to buy all points they issue from Qantas, so I expect they just send the purchase transaction with destination/pick-up airport and date and not the full ride logs as the non-airport end of the transaction never shows.

 

[ChrisFlyer]

Uber have to buy all points they issue form Qantas, so I expect they just send the purchase transaction with destination/pick-yup airport and date and not the full ride logs as the non-airport end of the transaction never shows.

Have a read of the privacy policy between Qantas and Uber. By linking accounts, members grant Qantas access to their entire Uber history, including all past trips, times, addresses, who they shared rides with, and they receive this as an ongoing data feed. They're not just sent the details about airport trips or the number of points to be bought. It's one of the reasons I've never linked the two.

I don't care if they know what products I'm buying at the supermarket, if that's part of the deal with Woolworths... but exact movements for the last decade plus wasn't worth the meagre points offering on airport rides.

 

[Aeryn]

I know when the partnership was first launched, Uber rewards used to allow you to redeem QFFs (2000 uber points = 2000 QFF points) but that was axed for airport only a couple of years back when they introduced the stupid %off rides and uber eat only rewards. So maybe a legacy, I'm not too worried though.

 

[jamesatfish]

Next time you are flying in J ask the CSM what their iPad says about you.

From my experience there's a lot of non-transactional data stored in the QF system that can be accessed in flight by the CSM.

For context I'm in IT and one of my companies specialises in the development of mobile applications. That's not something that might be immediately obvious from the company name, but I've certainly had chats with FAs on many flights when that information has come up.

On one flight in F pre-covid I was approached by the CSM a couple of hours out of Sydney because another F pax had bought a new iPad from the SYD duty free and was having issues setting it up. The passenger had asked the CSM if they had any idea about setting up tech, which they didn't, and somehow the CSM managed to pull that context about my business and came to ask me if I would mind helping.