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Hilton Worldwide, the U.S.-based international hotelier, is planning to launch new premium and mid-market brands in Indonesia as the country’s fast-growing economy fuels a travel boom.
The company—owned by private-equity firm Blackstone Group BX -1.00%—currently has a small presence in the Southeast Asian country of about 240 million people, with just two hotels in operation. But Hilton sees a particular opportunity in the mid-market segment catering to domestic business travelers.
“Within Southeast Asia, the one market which we really consider the hot spot is Indonesia,” Hilton Asia-Pacific President Martin Rinck told reporters at a Thursday briefing.
Hilton Targets Indonesia Travel Boom - Southeast Asia Real Time - WSJ
The company—owned by private-equity firm Blackstone Group BX -1.00%—currently has a small presence in the Southeast Asian country of about 240 million people, with just two hotels in operation. But Hilton sees a particular opportunity in the mid-market segment catering to domestic business travelers.
“Within Southeast Asia, the one market which we really consider the hot spot is Indonesia,” Hilton Asia-Pacific President Martin Rinck told reporters at a Thursday briefing.
Hilton Targets Indonesia Travel Boom - Southeast Asia Real Time - WSJ
