Go flying and buy a mini

[markis10]

Interesting marketing idea, not sure if it will fly so to speak

Latvian airline airBaltic announced Monday it was branching out into another business, claiming to be the world's first carrier to sell cars during its flights.
From Friday, passengers on all airBaltic flights will be able to buy a Mini Cooper R56 -- provided they have a spare 24,699 euros ($A32,164).
They will be asked to make a 50 euro ($A65) down payment while in the air and complete the purchase once they land.

Read more: airBaltic to sell cars to passengers during flights
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[Robert K]

not exactly an impulse buy item. for most anyway.

 

[harvyk]

Yeah, considering most people out there would find it hard to simply raise that sort of money off the bat I wonder what sort of in-air finance options are available?

Also when I've brought cars in the past I've always taken multiple cars for test drives and worked out which one was best. Whilst I've made the decision to replace my car over a weekend, it was hardly an impulse buy.

 

[docjames]

Presumably there's some MINI marketing dollars behind this "initiative".