Hi, my partner (Gold FF) received an email today in the same format as the one in the original thread starter - seemed to be all related to if you understood the changes to frequent flyer point redemption with credit cards and the changes coming up in March 09.
Seems like they are trying to assess the public's understanding of the changes ...
I received the survey today. Its purpose appears to be (a) to assess the level of understanding of the changes relating to conversion of credit card points to FF Miles that will be introduced in April 09 and then, importantly, (b) gauge the likely behaviour of customers to figure out how many points will be assigned to QFF vs other alternatives after QFF program restrictions are enforced.
Here's the survey. I'm interested to know whether it is tailored to me - or generic. ie is everyone receiving the same survey? Note that at a number of points there is a branch in the paging that is clearly dependent on the answers that were provided to earlier questions.
Here's the survey, which is being conducted by "The Leading Edge":
PAGE 1
Logo "The Leading Edge"
Thank you for participating in this important survey.
Before we start, please take a second to read the following simple instructions:
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After you answer questions please click on the "Next" button at the bottom of each survey page - don't just hit the "Enter" key.
You can suspend the survey and finish it at a later time by clicking on the "Suspend" button. (Click on the original link to re-start where you left off).
If you want to quit the survey please click on the "Suspend" button at the bottom of the survey window - don't just close the window.
The Qantas Frequent Flyer program online survey is conducted by The Leading Edge Market Research Consultants Pty Limited ACN 003 990 010 for Qantas Airways Limited ABN 16 009 661 901 (Qantas). For further information on how Qantas and The Leading Edge Market Research Consultants Pty Limited collect use and disclose personal information about you, refer to the Privacy Statement link at the bottom of this page.
By responding to the questionnaire you agree that the information you provide to Qantas in response to the questionnaire (the "Answers") may be used by Qantas and its related bodies corporate, agents and contractors for the purposes of the Qantas Frequent Flyer program and otherwise in accordance with the Program Terms and Conditions. Unless otherwise authorised by you, all Answers will be kept confidential by Qantas and will be used in aggregated analysis only.
PAGE 2
Just so we are sure we have a good cross section of the community, could you tell me if you or any of your family work in the following industries?
(Select all that apply)
Engineering The travel industry
Advertising / market research Construction
Banking Fast food / restaurants
Media / public relations None of these
Please indicate your gender.
Male Female
Please enter your age.
Please enter your postcode.
If you live outside Australia please enter '9999'.
Are you...? Never married / single
Married or in a de facto relationship
Widowed / separated / divorced
How many dependent children are there in your household?
PAGE 3
Which, if any, of the following frequent flyer programs are you a member of?
Qantas Frequent Flyer
Velocity Rewards by Virgin Blue
Emirates Skywards
Air New Zealand Airpoints
Singapore Airlines KrisFlyer
United Mileage Plus
Cathay Pacific Asia Miles
Other (please specify)
None
PAGE 4
How many credit cards do you own that are attached to a rewards or points program?
PAGE 5
Typically, how much do you spend on your xx_xx_xx card each month?
Please be assured this information is completely confidential. It will be analysed at an aggregate level only. Your name or personal details are not collected.
Nothing
$1-$100
$101-$200
$201-$300
$301-$500
$501-$750
$751-$1000
$1001-$1500
$1501-$2000
$2001-$3000
$3001-$4000
$4001-$5000
$5001-$7500
$7501-$10000
More than $10,000
Don't know
Prefer not to say
PAGE 6
Currently, how many reward points do you have on your xx_xx_xx card (your best estimate is fine)?
None
Don't know
Have you ever transferred points from your xx_xx_xx card to your Qantas Frequent Flyer account?
Yes
No
PAGE 7
How many points do you think you have transferred from your Citibank card to your Qantas Frequent Flyer account in total in the past 12 months? (your best estimate is fine)?
None
Don't know
How frequently do you transfer points from your xx_xx_xx card to your Qantas Frequent Flyer account?
Weekly
Fortnightly
Monthly
Quarterly
Twice a year
Yearly
Less than once a year
Don't know
When was the last time you transferred points from your xx_xx_xx card to your Qantas Frequent Flyer account?
Within the last week
Within the last fortnight
Within the last month
Between 2-6 months ago
6-12 months ago
Over a year ago
Don't know
And how many points did you transfer the last time from your xx_xx_xx card to your Qantas Frequent Flyer account?
Don't know
PAGE 8
Apart from your xx_xx_xx card, which other providers do you hold credit cards with?
American Express
ANZ
St. George
Citibank
Commonwealth Bank
Diners Club
NAB
Suncorp
Westpac
Bank SA
Bank of Queensland
Bankwest
Other (please specify)
None
PAGE 9
(this page displayed only because Amex was one of my selections from Page 8)
And which type of American Express card do you carry?
American Express Rewards Maximiser
American Express Centurion Card
American Express Green Card
American Express Gold Card
American Express Blue Sky
Qantas American Express Credit Card
American Express Platinum Charge Card
American Express Platinum Credit Card
Qantas American Express Corporate Card
American Express Corporate Card
Other (please specify)
PAGE 10
Do you remember receiving communication from Qantas Frequent Flyer and / or Citibank in the last three months regarding changes to the way you earn Qantas Frequent Flyer points from credit card spend?
Yes, from Qantas Frequent Flyer only
Yes, from my bank only
Yes, from both Qantas Frequent Flyer and my bank
No, from neither
PAGE 11
You mention receiving communication referring to news around changes to earning and using points on credit cards. What exactly did this tell you?
Please give as much detail as possible.
I was advised that I will not be able to transfer Citibank Rewards to Qantas FF at some time next year.
PAGE 12
When you received the communication initially, did you understand all of it or just parts of it? Please choose the relevant option below.
Understood all of it
Understood most of it
Understood parts of it
Understood very little of it
Don't know / can't remember
PAGE 13
Here is a summary of the recent communication from Qantas Frequent Flyer about the changes to the way you earn points from credit card spend...
If you want to keep earning Qantas Frequent Flyer points, you need to:
Transfer your existing credit card loyalty points to Qantas Frequent Flyer points*, or
Switch or opt-in to a Direct Earn card that automatically adds the points you earn on your everyday spending to your Qantas Frequent Flyer account.
*You won't be able to do this after 31 March 2009. Transfer of points to Qantas Frequent Flyer is subject to the terms and conditions of the card provider. Refer to the card provider.
Do you remember receiving communication to this effect?
Yes
No
PAGE 14
If you want to keep earning Qantas Frequent Flyer points, you need to:
Transfer your existing credit card loyalty points to Qantas Frequent Flyer points*, or
Switch or opt-in to a Direct Earn card that automatically adds the points you earn on your everyday spending to your Qantas Frequent Flyer account.
*You won't be able to do this after 31 March 2009. Transfer of points to Qantas Frequent Flyer is subject to the terms and conditions of the card provider. Refer to the card provider.
After having looked at the communication again, do you understand all of it or just parts of it?
Please choose the relevant option below.
Understood all of it
Understood most of it
Understood parts of it
Understood very little of it
PAGE 15
Thinking about the email from Qantas Frequent Flyer communicating the changes to earning and using points on credit cards, how much do you agree with the following statements on a scale of 1 - 10, where 1 is 'disagree very strongly' and 10 is 'agree very strongly'.
Disagree very strongly 1 2 3 4 5 6 7 8 9 10 Agree very strongly
It was clear to me from the email what I needed to do next
The message was easy to understand
The message was concise
The email was relevant to me
PAGE 16
For future communications regarding your credit card points and the Qantas Frequent Flyer program, who do you feel should be communicating this information to you?
Your bank
Qantas Frequent Flyer
Both your bank and Qantas Frequent Flyer
Don't mind
PAGE 17
Have you yet taken any action triggered by this announcement by Qantas Frequent Flyer regarding the imminent change to Qantas Frequent Flyer points? Please note, we are not interested in any action you would have taken regardless of this announcement.
Yes
No
PAGE 18
Thinking about your current points balance with your bank loyalty program, which of the following would you anticipate doing in response to the announcement?
Please read the following list carefully and select all that apply.
Transfer credit card points to Qantas Frequent Flyer, so that I can redeem for vouchers or merchandise awards
Transfer credit card points to Qantas Frequent Flyer, so that I can redeem for Qantas or partner airline flights
Transfer credit card points to Qantas Frequent Flyer, so that I don't lose the ability to transfer and can decide later what to redeem for
Leave my credit card points where they are (lose the ability to transfer to Qantas Frequent Flyer) and redeem for other rewards in my bank program
Not sure
PAGE 19
You say you would leave your credit card points where they are and redeem for other rewards in your bank program. What do you intend to use your points for?
Merchandise
Store Vouchers
Velocity Rewards by Virgin Blue
Emirates Skywards
Air New Zealand Airpoints
Singapore Airlines KrisFlyer
United Mileage Plus
Cathay Pacific Asia Miles
Other (please specify)
Nothing
Don't know
PAGE 20
Do you anticipate making any changes to your current credit card in response to this announcement?
Yes, I will change my credit card to another within the same bank
Yes, I will change my credit card to another with a different bank
No, I don't anticipate making any changes
PAGE 21
Thinking about what you will do after 1 April (when you can no longer transfer card points into Qantas Frequent Flyer), what would you anticipate doing?
Please read the following list carefully and select the one that applies.
Take the Qantas direct earn credit card provided by current credit card provider
Switch to a different credit card provider that offers direct-earn with Qantas Frequent Flyer
Stay with my existing credit card provider and collect points for other rewards (excluding Qantas Frequent Flyer)
Not sure
PAGE 22
Which is your preferred frequent flyer program?
Emirates Skywards
Singapore Airlines KrisFlyer
Qantas Frequent Flyer
Velocity Rewards by Virgin Blue
Other (please specify)
No preference
PAGE 23
What level of Velocity Rewards by Virgin Blue member are you?
Red
Silver
Gold
Don't know
PAGE 24
Approximately how many Qantas Frequent Flyer points have you earned in the past 12 months?
None
Don't know
PAGE 25
In total, approximately how many points have you transferred into your Qantas Frequent Flyer account from other rewards programs / credit card in the past 12 months?
None
Don't know
PAGE 26
Finally, just a few questions about you.
Which of the following best describes your level of education?
Primary school only
Some secondary school
Higher School Certificate
TAFE / other college
Other college
University
Are you currently...?
Working full time
Working part time
Not currently working
A full time student
Retired
PAGE 27
Into which of the following income brackets does your total household income fall, before tax?
Please be assured this information is completely confidential. It will be analysed at an aggregate level only. Your name or personal details are not collected.
Less than $40,000
$40,000-$59,999
$60,000-$79,999
$80,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000 - $199,999
$200,000 - $299,999
$300,000 - $399,999
$400,000 - $499,999
$500,000 or more
Prefer not to say
PAGE 28
You have reached the end of the survey. Thankyou for your time.
If you're happy for us to respond to your answers from this survey, please provide us with your Qantas Frequent Flyer membership number.
(If not please leave this blank and we will treat your answers anonymously).
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Please add any comments you have regarding this e-survey?
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Please click "Next" to submit your answers...
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