QF F cabin is dated and needs urgent refurbishment.
1. Make the cabin look and feel more luxurious.
EY & QR A380 F cabins are both good examples.
2. Larger toilets. At least one F toilet should be significantly larger so pax can change clothes comfortably. The stupid decision to put the F cabin on the main deck makes it harder but still possible.
3. Better food menu. The degustation experience was a great idea and worked very well in the beginning but since the quality deteriorated. If can't do it properly better to cancel it all together and focus on high quality a-la-carte menu. Choices which are synonymous with F flying such as caviar and lobster should be offered.
Having dedicated chef onboard or introducing any time dining option as done on EK & EY are also good ideas.
4. Improve the drinks menu. There should be more than one choice of premium champagne in F and making sure enough bottles are loaded on each flight.
QF proud themselves for offering all-Aussie wine list but on some flights there are high quality premium reds on offer such as Cullen DM or Penfolds RWT while on others there are much less impressive offers. All long haul F flights should have at least one remarkable Aussie white and red on the menu.
5. Service. Service is usually good in F but not always very attentive, especially during nighttime. Not all pax are sleeping during long haul flight and they should still get the highest quality of service even after the meal finished and lights are out.
6. F hosts. Heard about them, never seen any of them.
Inconsistency is bad, not acceptable that some pax get better ground service than others regardless if they paid or used points for their booking.