Flashback
Enthusiast
- Joined
- Oct 29, 2006
- Posts
- 13,243
Stumbled across this article which makes for interesting reading: The worst sales promotion in history
They ran it past risk management consultants, they were told it was a bad idea, yet they did it anyway.
What's the most poorly executed travel promotion you've come across?
I'm thinking back to the AMEX 5k for 5 (or 10) transactions one..... I did OK'ish out of it (100-150k points IIRC) but I was really kicking myself, of all the times I decided to take a bit of a break from AFF and not read it every day, I missed out on an absolutely killer promo!
@lovetravellingoz did OK, though: ALMOST THREE MILLION POINTS by a RTW BEER TASTING , READING NEWSPAPERS AND THE LIKE!!
They ran it past risk management consultants, they were told it was a bad idea, yet they did it anyway.
What's the most poorly executed travel promotion you've come across?
I'm thinking back to the AMEX 5k for 5 (or 10) transactions one..... I did OK'ish out of it (100-150k points IIRC) but I was really kicking myself, of all the times I decided to take a bit of a break from AFF and not read it every day, I missed out on an absolutely killer promo!
@lovetravellingoz did OK, though: ALMOST THREE MILLION POINTS by a RTW BEER TASTING , READING NEWSPAPERS AND THE LIKE!!