Expedia (UK) - Elite Plus program

[Mal]

I have booked some travel through Expedia (UK) in the last year or so. Recently received an email about a new scheme they have:

We're excited to announce the launch of Expedia® Elite Plus™ in the UK this September.

Elite Plus is reserved for well-travelled customers, like yourself, who have booked at least 15 hotel nights or spent £6,000 in travel with us in 2010 or 2011. Your loyalty means the world to us, and providing exclusive benefits and offers is our way of saying "Thank you."

Enjoy the Benefits of Elite Plus Membership:
VIP Access™— Enjoy exclusive perks at select hotels, including complimentary upgrades and amenities
Faster access to Customer Service— Get your calls answered first
Exclusive travel deals— Receive select vouchers and deals, including a welcome voucher in September

While I'm excited ... And I'm sure they'll post my kit to Australia, it will be something to watch and see if they actually do provide any tangible benefits.

 

[Mal]

... sounds like they're learning from Qantas on how to develop a loyalty tier:

You may remember that we contacted you over the summer about the forthcoming launch of the Expedia® Elite Plus™ programme.

We are working really hard to deliver a programme that offers the kind of value our best customers have come to expect, but need to postpone the launch while these benefits are finalised. Your continued patience is very much appreciated.

In the meantime, just to say thanks for bearing with us, we have attached a £30 voucher below for you to use on your next Expedia trip.

Thanks again for your continued loyalty to Expedia.