Enrich 2024 award chart devaluation without notice

[Mattg]

Looks like Malaysia Airlines Enrich has changed its award charts without giving any advance warning.

Not great form, although most of us on AFF probably would have already stopped using the Enrich program anyway a few years ago after all the other devaluations.

https://loyaltylobby.com/2024/02/18/malaysia-airlines-enrich-significant-award-devaluation-february-2024/

 

[deluxeflyer]

Enrich has been extremely frustrating and in fact deceptive.
Remember they enticed everyone to transfer their bank points to Enrich by rewarding them with Elite status, then when that offer ended, they promptly disposed of Saver awards.
Only to bring Savers back (2 years later) for about a month, and then present us with this devaluation.
What are they thinking ? Actually, they probably aren't.

 

[andye]

I made a number of revenue long-haul flights on MH after their troubles, largely so I could later take advantage of the fabulous 51k SYD-LHR J redemptions (great availability and also earned full BAEC Tier Points )

I understood there were a few sweet spots after the big devaluation but the dynamic pricing model meant it was impossible for me to work out so gave up.

Haven't flown them since that devaluation

 

[Mattg]

I would love to know how Enrich has performed for MH since all these devaluations started. Is Malaysia Airlines making more money now, or have they lost members/engagement over the long term?

 

[dajop]

To me it seems, for some time now, MH have been trying to sack non Malaysian based members are succeeding exceptionally well.

 

[trippin_the_rift]

There was a brief 2 year period in the past decade where Enrich had no devaluations

Post automatically merged: Apr 16, 2024

To me it seems, for some time now, MH have been trying to sack non Malaysian based members are succeeding exceptionally well.

I think it's fair to say that MH is really "Kuala Lumpur Airlines", focused on people who live in KL.