Changes in passenger demand have convinced Cathay Pacific Airways (CX) to install a Premium Economy product, creating a fourth class in cabins across its network.
Announcing the airline’s return to profitability, Christopher Pratt, CX chairman, said that while passenger traffic and prices for Business Class had been rising the past four to five months, passenger yields had still to return to 2007 levels.
In such altered business conditions, a Premium Economy cabin could help capture a clientele looking to trade down from Business Class – for reasons of cost cutting – and as well as those wanting to trade up from Economy.
Pratt reported that CX was keen to roll out the new seats by 2012.
Competitors British Airways, Qantas Airlines and Singapore Airlines feature Premium Economy seating.