I've seen several articles on the long-term unsuitability of the A380 for airlines like QF which has made me think about the capacity vs frequency argument.
Let's take SYD-HKG as an example. QF have an (almost) daily A380 service between the 2 cities. While the A380 is certainly a marketing drawcard (some friends of mine believe it to be a wildly different flying experience to any other aircraft despite near identical hard and soft products and will go out of their way to fly it), its huge capacity means there is only 1 flight per day. This is a major downside for travellers, especially business travellers as they have no choice. While the B787 is a much, much smaller aircraft than the A380 (half the capacity?), if QF were running 2 x 787 flights per day with a same or similar hard and soft product to an A380 this would give travellers the choice of 2 flights per day. This seems like a much smarter option.
Leaving aside landing slot availability (and EK codeshares) into LHR I've heard commentators say that QF pax want frequency on smaller aircraft into LHR, not 2 daily A380s that both land at the same time. As much as I get the allure of the A380 (more of a feat of engineering than anything), it makes sense to have multiple smaller (A330/787/777-200) frequencies per day rather than organising your entire trip around the daily A380.
Is this the way of the future for airlines with limited international networks? More frequency with smaller planes? Is the A380 only going to be suitable for slot-controlled or government restricted landings where they need to increase capacity without increasing capacity?
Hypothetically of course, would QFs 12 A380s have worked better as 30 787s or 777-200s?
Let's take SYD-HKG as an example. QF have an (almost) daily A380 service between the 2 cities. While the A380 is certainly a marketing drawcard (some friends of mine believe it to be a wildly different flying experience to any other aircraft despite near identical hard and soft products and will go out of their way to fly it), its huge capacity means there is only 1 flight per day. This is a major downside for travellers, especially business travellers as they have no choice. While the B787 is a much, much smaller aircraft than the A380 (half the capacity?), if QF were running 2 x 787 flights per day with a same or similar hard and soft product to an A380 this would give travellers the choice of 2 flights per day. This seems like a much smarter option.
Leaving aside landing slot availability (and EK codeshares) into LHR I've heard commentators say that QF pax want frequency on smaller aircraft into LHR, not 2 daily A380s that both land at the same time. As much as I get the allure of the A380 (more of a feat of engineering than anything), it makes sense to have multiple smaller (A330/787/777-200) frequencies per day rather than organising your entire trip around the daily A380.
Is this the way of the future for airlines with limited international networks? More frequency with smaller planes? Is the A380 only going to be suitable for slot-controlled or government restricted landings where they need to increase capacity without increasing capacity?
Hypothetically of course, would QFs 12 A380s have worked better as 30 787s or 777-200s?