Well, Bain are disappointing me so far.
Are they putting the cart before the horse here or what?
This is now the 4 or 5th email that's come through pushing either Virgin Money Velocity or Amex Velocity cards
It sure is a lucrative offer....
Provided 'Status Credits' will actually count for something in the future. The same about the 100,000 VFF points sign on bonus + 40,000 referral bonus.
Surely Bain should have made a couple of 'future benefit' statements about exactly what 'status credits' actually mean in this brave new world. Similarly for 140,000 VFF points? For example: Is there shortly going to be announcement of reciprocal benefits with International airlines? The ability to redeem VFF for international flights on those airlines?
Perhaps Jane could have a quiet word in the ears of the marketing gurus - I sure hope she didn't OK this although PS was boss until today, perhaps it is a case of sour grapes coming through with the VA exec group departures? Who knows? Other than it does not improve their image.
All it possibly has done is make AJ smile!
I wonder just how nervous the occupants of the C-suites at Q are feeling, now that Bain is free & clear, though?
If Bain wanted to 'put a shot across Q's bows' to let them know who they're dealing with - then we may well see some very cleverly crafted pieces put out by Bain over the next 4 to 5 weeks.
If it was me I would be extolling the virtues of VA MkII that highlight the extreme differences with one of their major competitors. Say:
"In these uncertain times, you can take comfort of the fact that Velocity Frequent Flyer points are 100% cash backed - Unique amongst airlines in Australia."
"VA is proud to offer the youngest fleet to carry Australians safely & reliably to their destinations in this troubled world we find ourselves in. With other Australian airlines operating fleets 50% or more older - VA prides itself on our customers not worrying whether their flight will be in service."
"Just like many of our wonderful customers, 2020 has been a tough year and we're over-joyed to be past the worst & launching our resurgence so we can help in yours!"
Nothing like raising the questions...