BA launching LHR-MEL via KUL from January 2027 (BA33/BA34)

[SeatBackForward]

BA obviously doing the maths on competing against Project Sunrise to/from Australia.

 

[mviy]

BA obviously doing the maths on competing against Project Sunrise to/from Australia.

These flights would be more of a competition against QF’s MEL-SIN-LHR (changing to flight from SYD in SIN) than against Project Sunrise

Not sure whether BA would have enough destinations to justify competing with Sunrise with non-stop flights, but it would be nice if they do.

 

[elanshin]

These flights would be more of a competition against QF’s MEL-SIN-LHR (changing to flight from SYD in SIN) than against Project Sunrise

Not sure whether BA would have enough destinations to justify competing with Sunrise with non-stop flights, but it would be nice if they do.

As I mentioned, I don't think they're targeting QF crowd (or aussies). They're targeting British that they lost to ME3, SQ, QF who would rather fly BA because they're wed to BA, but up until now don't have a 1 hop option to Melbourne.

Using KUL is actually pretty nifty as there's also a big MEL - KUL market they can potentially siphon from as well.

 

[SeatBackForward]

These flights would be more of a competition against QF’s MEL-SIN-LHR (changing to flight from SYD in SIN) than against Project Sunrise

Not sure whether BA would have enough destinations to justify competing with Sunrise with non-stop flights, but it would be nice if they do.

It's BA signalling to potential customers from MEL wanting to go to LHR - one stop in Sydney, or one stop in KUL - your call.

But I'm no airline economist

 

[dajop]

The world doesn't revolve around QF, hate to break it to you all!

Fifth freedom head to head against MH. Through to LHR competing with any of a range of carriers. There's probably only a small subset of pax who actually preference single plane all the way through. Most are quite happy changing planes in SIN, HKG, BKK, KUL, or other Asian ports and used to be quite happy changing in DOH, DXB and AUH as well. As @elanshin points out probably particularly for the British market.

 

[Ansett Nostalgic]

Fantastic news and also means we have a proper option to KUL that isn't LCC or MH