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I just (successfully) applied for a rewards maximiser. Somebody from Amex called me about this same issue.
The company I am employed by is a service company for a law firm. All the lawyers are directly employed by the firm, everybody else is employed by the service company. The service company isn't listed in the phone book.
I explained all that to her, and it was no problem.
What kind of business isn't listed in the yellow or white pages?
Dont know what kind of organisation would not be in the yellow pages....we certainly are not, as we do not sell to the general public. We work based on reputation and entering into proposals.
Imagine a large organisation going to the Yellow or White pages to lookup company details.
Regardless of what company or industry you are, you would expect a simple check with the Australian Securities & Investments Commission (ASIC) would give them a more reliable source of verifying company details.
Or perhaps explain to them that your company is a business that only does internal business and you can provide a letterhead etc, as for not having a listing, from my experience a listing often resulted in telemarketers calling and not much else!
Agree with ASIC re validating details, although ABR might be better as there are plenty of ABNs that are not registered for GST!