Alliances are like having 10 wives or husbands

[markis10]

Interesting interview with a EK Senior VP:

EMIRATES has grown enormously in Australia as our national flag carrier has struggled to keep its passengers. At the same time, the foreign airline has a Down Under flavour.
Richard Vaughan, Emirates divisional senior vice-president (commercial), has gained much of his professional experience in Australia.

Read more: Australia key to Emirates' overall strategy | News.com.au
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[cove]

That is a pretty good interview markis10.
Getting 11% of the market without serious discounting is pretty good.

 

[elbarto]

Didn't realise Hudsons was owned by EK. Now I'm waiting to see they will become as ubiquitous as Starbucks is (used to be here)

EK seems to be doing just fine without joining an alliance and will probably only join one when they see a benefit for their business. Getting EK into an alliance would be a big coup for the one who pulls it off.


Sent from my iPhone

 

[dajop]

Getting 11% of the market without serious discounting is pretty good.

Perhaps it was in response to specific circumstances in 2009. But during that year I used EK multiple times SIN-MEL return for around $400 SGD, and had family he used them the other way for around $400 AUD. Likewise SIN-Europe for around $700 SGD ($650 AUD at the time). Sounds like serious discounting to me, but again more in response to specific circumstances. These day SIN-MEL when on sale is more like $700 SGD ($550 AUD) return, whereas QF and SQ charge around $850 SGD upwards which is certainly cheaper but probably not "serious" discounting.