Probably unwisely I will put my 2 cents in...
There are many deserving and self sacrificing people who receive these awards. For example, In SA one lady has cared for 74 guide dogs raising them as puppies until they are taken into full time training. Strangely her name has never appeared in the media, her living standards - I'd say they were adequate and homely but not luxury by any stretch. Bet she's never flown business class nor appeared on a red carpet but boy I was so pleased to read her nation had recognized her selfless acts. She does it because she wants to help someone with a disability. This is what these awards should recognize if we want Aussies to have something to aspire to be.
And I absolutely agree with this. Now I don't know this particular person, and there are many out there like that, but it's also possible that they were offered an award and turned it down. Every time a list comes out it seems stories come out of people who do decline. Or maybe she wasn't nominated, or maybe people wanted to nominate her and asked her and she said no.
Not that I do anything useful like this or worthy of a "gong" I think if I were asked I'd have to seriously think about accepting because I am not the sort to self promote or feel a need to see my name in print or have a pin or somesuch. I'd feel to do so would be egotistical "look at moi" kind of thing. I'd be bloody embarassed I think. that's just me though. Plenty do like the linelight (I can think of a prominent "personality" who I always see wearing their pin.... but I digress)
"For eminent service to the aviation transport industry, to the development of thenational and international tourism sectors, to gender equity, inclusion and diversity,and to the community, particularly as a supporter of Indigenous education."
And finally someone did what I was about to do and actually posted the WORDING of the honour. I think this is important.
This is a multi-facted award recognising not only things he has done in his business life ("eminent service to the aviation transport industry, to the development of thenational and international tourism sectors") which includes his time at AN, JQ and QF and like it or not QF as a national icon and the flag carrier has a massive impact on all of those things. And he's been here for over 20 years working and having an impact. Sure people can point out this or that that suits their particular view but overall.... I think it is a worthy PART of receiving the recognition...
but wait, his community work, including ".. gender equality, inclusion and diversity" is NOT just about SSM or the current fuss with Margaret Court (who probably has her own honours no doubt incidently) but over the years he's done much to support the GBLTQI(etc) community from the Mardi Gras to SSM. I get this probably offends some people, again with certain views (and by the way, there's nothing wrong with those views in respect of having them.. that's what this country is about and I'm not about to argue against having them) but there's no doubt he has done a lot in his public roles to support these communities. I'm not a member at all, but I can see having high profile support is absolutely beneficial to groups who feel they are a minority and need voices.
OK he's not been raising puppies or caring for orphans for 38 years or whatever (and do not take this line as any kind of intended put down of selfless individuals because it isn't) but he HAS done a lot.
and finally nobody that I have seen has mentioned the final part of the reason for his honour "...to the community, particularly as a supporter of Indigenous education." I'll be honest and say I have no real idea what this is about right now and just what he's done or been doing but you know what, if this isn't giving to our national community then I don't know what is.
If he was JUST an airline CEO would he deserve this stuff? probably not (yes I wonder about Borghetti though I note his was also for being a supporter of the arts, and sport) but I honestly think there's more to this than just rewarding a high profile bloke
and let's not forget these awards are offered months ahead of when they are officially announced, so anyone who thinks this is "supporting him" in light of the recent public issues is mad, because there's no question he would have been offered the award long before the recent issues such as "pie gate" and Margaret Court.
A poster earlier commented that the process is a joke and just about anyone can and does get nominated and there can be political motivations. Sure, absolutely. No doubt this kind of stuff goes on. I'm a realist. Does that mean this particular award was because of these kinds of manipulations? I honestly don't know. I don't think so, but really i don't know.
I'd also note to the person who commented about Public Servants not deserving of recognition. I fully understand the point though I also feel there are examples where Public Service can be a thankless job in many ways and well underpaid in relation to similar roles that one could get in private industry and, as somebody else noted, often these kinds of things can be a sort of compensation in a way. Kind of like the Universities have long had very generous superannuation plans often near double the norm as "compensation" for lower up front wages. (I've worked in both sectors).
And it's not always the high profile types that get them. I was delighted yet surprised some years back when I saw the name of an ex-girlfriend's father in the lists. Career diplomat with DFAT for decades and in some high power, but probably not overall high profile, posts over the years. While he and I never got on that well (you know when you date the daughter it can be.. difficult

) but I could see the absolute worth in that recognition.
And let's not forget in addition to all those professors and Blanchetts of this world, many of the what 400+ recipients yesterday were "ordinary" folks.. those people who have done the community services for year and not asked for anything... as it should be.
(aside I herd a delightful interview on the radio with a bloke who got one for serving as a JP for decades and his simple job of basically witnessing stat decs and documents and certifying documents and the like had freed up police resources to focus on crime and not having to spend time doing that stuff. Sure, he "only" signed off on hundreds of thousands of documents and statements etc and doesn't seem like much, but he was recognised and good on him).
Finally dont let this post suggest I am a massive AJ supporter. I'm not a massive fan of the man personally and I disgree with some of his business decisions and policies over the years both when I was a QF shareholder and just generally as a flyer. This doesn't mean I will demean his recognition for multiple aspects of his public life over decades.
Given the whole honours system is debateable(clearly from this thread alone!

) but one that exists and in the form it is, I have no issue with this award.