Airports court fliers with rewards programs

[straitman]

Can anyone see Macquarie, or any other airport in Oz doing this?


Airports court fliers with rewards programs

Laura Fuller has her choice of three Florida airports when she travels for her job at a software company. Jacksonville International and Orlando International airports offer more frequent and inexpensive flights. But only Gainesville Regional Airport has given her a Nook e-reader.

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  By Don Ryan, AP​

Portland International Airport is a member of the Thanks Again program, which awards fliers airline miles for parking, shopping or dining at the airport​

"It does encourage me to fly out of Gainesville," she says. Fuller is a member of Gainesville's Road Warrior Club, a loyalty program run by the airport. Passengers register online each time they fly, making them eligible for a gift at month's end.

Airlines, hotels and rental car agencies have offered loyalty programs for decades as a way to retain and attract customers. But now, many airports nationwide, realizing that fliers can drive to competing airports or simply drive to their destinations, are slowly adopting the strategy. The programs are typically free and offer fliers airline miles, prizes or discounts for parking, shopping, dining, or simply flying to and from the airport.

"Airports recognize that there is competition not only among airlines but also between airports," says Debby McElroy, executive vice president of policy and external affairs for Airports Council International-North America, which represents the governing bodies operating commercial airports in the United States and Canada. "Loyalty programs can help an airport stand out among its competitors."
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[markis10]

OOL and MCY - please take note

 

[NM]

Not too many places in Australia where passengers have a choice of ports. Perhaps OOL and MCY to stop people using BNE, or perhaps AVV over MEL. Not too many more that need to compete for passengers.

 

[Mal]

Not too many places in Australia where passengers have a choice of ports. Perhaps OOL and MCY to stop people using BNE, or perhaps AVV over MEL. Not too many more that need to compete for passengers.

And the way Qantas basically hands flights to SYD (and a lesser degree MEL), there is little incentive to choose your international gateway airport either ...you're forced.

 

[drron]

OOL and MCY - please take note

When possible I'd rather fly out of MCY anyway.Though the council needs to withdraw it's claws when it comes to parking fees.Basically the same to park at AKL all day as 2 hours at MCY.
The problem is that only good for flying to SYD and MEL.

 

[elbarto]

Sounds similar to the BAA world points program in the UK which can be converted to BAEC points.


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