d15.in.oz
Member
- Joined
- Nov 28, 2006
- Posts
- 452
Well, I ‘spose it’s time to look at the annual, domestic, post Xmas / Australia Day / Valentines Day AIRFARE SALES with some hind sight!?!
Broadly I can see –
Broadly I can see –
- QF is no longer interested in directly chasing the discount web dollar. With Red-E-Deals much more expensive than the competition, who will buy!? (Obviously, QF has tied up some pretty good win-win discount corporate deals instead? And where it hasn’t, QF is prepared to cede market volume for higher profit per ticket?)
- DJ, briefly regained price leadership on a top 10 route (SYD-OOL) but was all round price trumped by JQ (particularly by the spectacular $22 limited release)… But you gotta luv those EST lunchtime specials, building constant, loyal web traffic!? Add to that a new commitment to brand building, from a disparate brand HQ.) Interestingly DJ currently ends Valentines, by matching JQ prices but only QF date range! Perhaps business has moved to DJ, and it doesn’t need to concern itself so much with guests' price perceptions?
- JQ has firmly positioned itself as the low ticket cost carrier. A notion which means customers “wait for the next sale before you buy” to its load factors. It also seems to be struggling internationally with its premium offering (probably because it’s not premium enough!).